CAMRA Champion Bottled Beer of Britain competition winner to be sold in Travelodge hotels

Great British Beer Festival 2009, Earls Court, London (August 4th-8th)- www.gbbf.org.uk

Issued: Tuesday August 4th

Status: For immediate use

As part of a pioneering new sponsorship arrangement for the Champion Bottled Beer of Britain competition, Titanic Stout from the Titanic Brewery, Stoke-on-Trent, will now be sold by Travelodge in its 100 Bar/Cafes.

Chosen by a panel of judges, Titanic Stout is described by the brewery as an ‘old-fashioned ale, consisting of a dark combination of malt and roast with hops and a strong, well balanced flavour.’ Travelodge, through sponsoring the competition, is committed to selling the winning beer and is delighted that a drink of the calibre of Titanic Stout was chosen.

Paul Harvey, Managing Director of Travelodge, and one of the competition judges, said:
‘Titanic Brewery has produced a wonderful beer in Titanic Stout and it fully deserved to win. I am delighted that we will now be able to sell an award-winning beer in our hotels and I expect it to be a real hit with our customers.’

Keith Bott, Managing Director of the Titanic brewery, said:
‘We are delighted to win. It’s the second time we’ve won in 5 years and in fact our stout has been in the top three for five out of six years running. We are over the moon to be recognised as the best real ale in a bottle in Britain.’

Roger Protz, a world-renowned beer author, and long-time CAMRA member, describes Titanic Stout as ‘jet black in colour but with the ruby edge that is typical of the style. The aroma is big and deep, with an espresso coffee and bitter chocolate note, underscored by biscuity malt and tart hops. Liquorice comes through on the palate, while the biscuity malt builds on the tongue. The finish is long, with intense notes of coffee, chocolate and burnt cake from the malts and a lingering hop bitterness.’