Four Diverse Wheat Beers Incorporate Brewing Traditions from Around the World
ST. LOUIS (March 17, 2010) — Building from last year’s success, Michelob Brewing Co. returns with a sampler pack featuring four refreshing wheat beers for the spring and summer seasons. Michelob Ginger Wheat is the newest beer in the brewer’s growing collection of styles and is available exclusively in the seasonal sampler pack.
The 2010 Michelob Brewing Co. Spring/Summer Sampler Pack, available nationwide beginning mid-March, includes the all-new Michelob Ginger Wheat, along with the return of year-round favorites Shock Top Belgian White and Michelob Dunkel Weisse, and the spring seasonal Hop Hound Amber Wheat.
“We received a tremendous response to last year’s sampler pack, as beer enthusiasts enjoyed exploring the diversity within the wheat beer style,” said Craig Heisner, brewmaster, Michelob Brewing Co. “With our sampler pack, longtime wheat beer fans, as well as those just now growing to appreciate the style, have an opportunity to sample four very distinct beers. Pick your favorite from our Bavarian-style dark wheat Dunkel Weisse, our Belgian-style wheat ale Shock Top, our American-inspired Hop Hound Amber Wheat, and our new Asian-influenced Ginger Wheat.”
Michelob Ginger Wheat: A twist on the classic unfiltered Belgian wheat ale, brewed with wheat malt, citrus peels and spices, complemented by a spicy ginger aroma and taste.
- Malt: Two-Row, Wheat
- Hops: Cascade, Willamette; 10 IBUs
- ABV: 5.2%
Hop Hound Amber Wheat: An unfiltered American amber wheat ale that delivers a hint of subtle caramel sweetness.
- Malt: Two-Row, Wheat, Toasted and Caramel
- Hops: Cascade, Willamette, Hallertau; 20 IBUs
- ABV: 5.3%
Shock Top Belgian White: An award-winning unfiltered Belgian-style wheat ale with a cloudy and light golden color, brewed with orange, lemon and lime peels and coriander.
- Malt: Two-Row, Wheat
- Hops: Cascade, Willamette; 10 IBUs
- ABV: 5.2%
Michelob Dunkel Weisse: An unfiltered German-inspired wheat ale with a malty body and unmistakable clove and banana tones from the unique Bavarian yeast strain.
- Malt: Two-Row, Chocolate, Wheat, Caramel
- Hops: Hallertau, Tettnang; 17 IBUs
- ABV: 5.5%
“For Michelob Ginger Wheat, we took a Belgian-style wheat ale and looked to Asian cuisine for inspiration,” said Heisner. “The beer has unmistakable ginger aromas on the nose and crisp and spicy flavors on the tongue, without overpowering the other citrus notes. The first sip implores your taste buds to pair the beer with a selection of sushi and the finish cleanses your palate, getting you ready for the next bite.”
The four wheat beers are not filtered during the brewing process, giving them a cloudy, hazy appearance. When unfiltered wheat beers are bottled, the beer’s yeast settles to the bottom. To properly enjoy a wheat beer, pour about three-quarters into a beer-clean glass. Gently swirl the bottle before pouring the remainder to help redistribute the yeast and create a thick head of foam.
Every sampler pack includes a flighting sheet with tasting notes and a summary of each beer’s ingredients to reveal how the brewmasters’ recipes impact the colors, aromas and flavors found among the different styles. The flighting sheet’s glassware and food pairing recommendations provide serving tips to enhance tastings at home. MichelobSamplerPack.com also features an interactive brewmaster tasting video to guide visitors through each beer’s ingredients, color, body and brewing process.
The Michelob Spring/Summer Sampler Pack is available at grocery and convenience stores nationwide through September in 24-packs (six of each beer) and 12-packs (three of each beer).
Visit www.michelob.com for more information about Michelob Brewing Co., a small, state-of-the-art research brewery located next to Anheuser-Busch’s historic St. Louis brewery. At any given time, up to 50 different beers are being brewed in this brewmasters’ playground. Michelob Brewing Co. is a place for our brewmasters to create and experiment, with the best results earning a place in our specialty beer collection.
