After Year-long Global Search, Maxwell Begins Mission of Passion to Teach Bartenders the World Over the Art of the Perfect Pour
October 30, 2009 – Now in its 13th year, the annual Stella Artois® World Draught Master competition epitomizes Stella Artois®’ dedication to delivering superior beer experiences the world over. On Thursday Oct. 29, this year’s competition saw contestants from 26 countries across the globe converge in New York to compete for the coveted title and complete the brand’s time-honored 9-step pouring ritual of perfection.
After a tense semi-final round, which saw the contestants and three competition winner wildcard entries whittled down to a final 10, an enthusiastic audience of Stella Artois® connoisseurs joined the discerning Jury panel to select only those who could demonstrate true passion and dedication to perfection in pouring in a dramatic “Passion test.” A tense head-to-head pouring finale followed, before Avril Maxwell was announced the winner and returned to the stage to claim the coveted title. Maxwell, hailing from New Zealand now begins a global journey to more than 20 different countries across the globe as an ambassador for Stella Artois® and her own quest to ensure every chalice of Stella Artois® is preciously poured and perfectly served the world over.
Maxwell was awarded a unique trophy created by New York fashion designer Tim Hamilton as part of a pioneering design collaboration with Stella Artois®, successfully bringing to life his signature style and dedication to quality and craftsmanship within an entirely new design medium. Hamilton, who introduced his apparel line at the event, also created a limited-edition iconic Stella Artois® Chalice glass in celebration of World Draught Master 2009.
Alexander Lambrecht, Global Marketing manager for Stella Artois®, comments: “The World Draught Master competition is integral to our ongoing quest to deliver superior beer experiences the world over, ensuring that Stella Artois® is served with the same care, consideration and craftsmanship as has gone into more than 600 years of brewing. We are extremely proud to welcome not only finalists from around the globe to compete in New York, but also Stella Artois® connoisseurs and pioneering partners, such as Tim Hamilton, who share our ongoing quest for perfection.”
Runners up in the competition were Joe Oppedisano of Canada (2nd) and Alexey Shtukarev of Russia (3rd). Remaining contestants came from: Argentina, Australia, Azerbaijan, Belgium, Brazil,China, Cyprus, Czech Republic, Dubai, Finland, France, Greece, Hong Kong, India, Israel, Japan, Montenegro, Paraguay, Serbia, Singapore, UK, Ukraine and the United States.
In addition, the Stella Artois Online Fans’ Choice went to Oppedisano who was selected by consumers watching the competition streamed live to their computers.
Lambrecht added, “We wanted to create a global conversation about the Stella Artois World Draught Master competition by inviting people into the event via live streaming and providing an opportunity for them to decide on what competitor embodied perfection. “
Friday, October 30, 2009
Tuesday, October 13, 2009
Celebrate the Autumn Season at Michigan Harvest Beer Festival
Inaugural Event Presented by the Michigan Brewers Guild & metrotimes at Detroit’s Eastern Market – Saturday, October 24 (1-6pm)
(EAST LANSING, Mich) – Based on the success of past events and a steadily growing interest in locally-crafted beer, officials at the Michigan Brewers Guild and metrotimes say they are planning on a sell out crowd of 2500 for their inaugural Michigan Harvest Beer Festival on Saturday, October 24 at Eastern Market in Detroit. The event, which runs from 1-6pm* (rain or shine) will actively promote local Detroit food, Detroit brewing history, and of course, Michigan craft beer. The festival is the culmination of the inaugural “Detroit Beer Week,” which runs October 16-24.
“We expect our combined efforts to result in one of the best local beer events in the region,” said Scott Graham, Executive Director of the Michigan Brewers Guild. “We anticipate more than 40 Michigan microbreweries and brewpubs to participate, with nearly 200 different beers available to sample.”
In addition to the vast selection of beers, a variety of harvest foods will be prepared and sold by local restaurants including Detroit Beer Co., Foran’s Grand Trunk Pub and Russell Street Deli, with Traffic Jam & Snug deli / brewery serving up their popular house-made cheese. Live entertainment will also be provided throughout the afternoon by two well-known local bands, the Grand Nationals and Orbitsuns.
The festival will be set up in the Eastern Market parking area, north of shed #5, with ample parking in the surrounding market area. The cost to enter the festival is $35 in advance and $40 at the gate, if tickets are still available (attendance is limited to 2500). Admission includes 15 drink tokens, each valid for one 3-ounce beer sample. Additional tokens may be purchased during the festival for 50 cents each. Admission tickets are now available for purchase online at www.michiganbrewersguild.org.
Select retail outlets are also selling tickets; that list is available on the MASH page of the Guild’s website (www.mbgmash.org), along with the list of participating breweries and beers to be served. Festival attendees must be 21 years of age or older and have ID to enter. Designated Drivers are encouraged and DD tickets will be available on line and at the gate for $5 each.
Eastern Market is one of the nation’s oldest farm markets and the area is rife with brewing history. In its heyday, there were more than 40 breweries in the Market area and malt silos still stand as a testament to the rich brewing history. Preservation Wayne, Detroit’s oldest and largest historic preservation organization, has coordinated one of its popular two-hour Eastern Market Brewery Tours which will run the morning of the festival. The group will meet at the Eastern Market Welcome Center (1445 Adelaide) at 10am to begin the tour. The cost of the tour is $20 per person and advanced reservations are required by contacting the organization directly at 313-577-7674. Space is limited to 30 individuals.
Michigan’s thriving brewing industry contributes over $24 million in wages with a total economic contribution of more than $133 million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #6 in the nation – thus supporting its claim as “The Great Beer State.”
The Michigan Brewers Guild exists to unify the Michigan brewing community; to increase sales of Michigan-brewed beer through promotions, marketing, public awareness and consumer education; and to monitor and assure a healthy beer industry within the state. For more information, including a list of Michigan microbreweries, log on to www.michiganbrewersguild.org.
(EAST LANSING, Mich) – Based on the success of past events and a steadily growing interest in locally-crafted beer, officials at the Michigan Brewers Guild and metrotimes say they are planning on a sell out crowd of 2500 for their inaugural Michigan Harvest Beer Festival on Saturday, October 24 at Eastern Market in Detroit. The event, which runs from 1-6pm* (rain or shine) will actively promote local Detroit food, Detroit brewing history, and of course, Michigan craft beer. The festival is the culmination of the inaugural “Detroit Beer Week,” which runs October 16-24.
“We expect our combined efforts to result in one of the best local beer events in the region,” said Scott Graham, Executive Director of the Michigan Brewers Guild. “We anticipate more than 40 Michigan microbreweries and brewpubs to participate, with nearly 200 different beers available to sample.”
In addition to the vast selection of beers, a variety of harvest foods will be prepared and sold by local restaurants including Detroit Beer Co., Foran’s Grand Trunk Pub and Russell Street Deli, with Traffic Jam & Snug deli / brewery serving up their popular house-made cheese. Live entertainment will also be provided throughout the afternoon by two well-known local bands, the Grand Nationals and Orbitsuns.
The festival will be set up in the Eastern Market parking area, north of shed #5, with ample parking in the surrounding market area. The cost to enter the festival is $35 in advance and $40 at the gate, if tickets are still available (attendance is limited to 2500). Admission includes 15 drink tokens, each valid for one 3-ounce beer sample. Additional tokens may be purchased during the festival for 50 cents each. Admission tickets are now available for purchase online at www.michiganbrewersguild.org.
Select retail outlets are also selling tickets; that list is available on the MASH page of the Guild’s website (www.mbgmash.org), along with the list of participating breweries and beers to be served. Festival attendees must be 21 years of age or older and have ID to enter. Designated Drivers are encouraged and DD tickets will be available on line and at the gate for $5 each.
Eastern Market is one of the nation’s oldest farm markets and the area is rife with brewing history. In its heyday, there were more than 40 breweries in the Market area and malt silos still stand as a testament to the rich brewing history. Preservation Wayne, Detroit’s oldest and largest historic preservation organization, has coordinated one of its popular two-hour Eastern Market Brewery Tours which will run the morning of the festival. The group will meet at the Eastern Market Welcome Center (1445 Adelaide) at 10am to begin the tour. The cost of the tour is $20 per person and advanced reservations are required by contacting the organization directly at 313-577-7674. Space is limited to 30 individuals.
Michigan’s thriving brewing industry contributes over $24 million in wages with a total economic contribution of more than $133 million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #6 in the nation – thus supporting its claim as “The Great Beer State.”
The Michigan Brewers Guild exists to unify the Michigan brewing community; to increase sales of Michigan-brewed beer through promotions, marketing, public awareness and consumer education; and to monitor and assure a healthy beer industry within the state. For more information, including a list of Michigan microbreweries, log on to www.michiganbrewersguild.org.
First ever CANFEST announces participating breweries
Reno, NV (September 2009)—As Reno gears up to host the first ever international canned beer competition, appropriately named CANFEST, the competition is unfolding into an event complete with enticing festivities for attendees, more than 25 breweries from all around the globe, and great ticket/room packages.
The competition will take place in the Grand Sierra Theater October 23, from 6:30 p.m. -10:30 p.m. Tickets are now available through the Grand Sierra Resort and Casino’s website for $35 per person. Special room rates for attendees are available at $35 per night. Proceeds from the event will benefit The Nature Conservancy and The Great Basin Bird Observatory. Please visit the Grand Sierra’s website at www.grandsierraresort.com or call 1-800-648-3568 to book rooms and tickets using the promotion code CANFEST.
Among the festivities lined up for CANFEST, Paul Gatza, Director of the Brewers Association, will be speaking on the history of American beer, craft beer, and the trend of canned beer. Ginger Johnson, founder of WomenEnjoyingBeer.com, will give a presentation on the reasons patrons enjoy canned beer, why women love beer, and the relationship between beer and the arts. A question and answer forum of canned brewery owners and brewers specifically intended to answer the public’s questions regarding beer and canned beer is another great addition to the competition.
A display of mobiles built by local artists entirely from recycled beer cans, a promotion that directly benefits Sierra Arts, a local non-profit that helps establish and spread arts programs in the Truckee Meadows.
Each brewery has been asked which cheese, chocolates and ice creams pair best with their individual beers. Many stations will feature exclusive pairings with these foods for the public to sample.
The following breweries have confirmed their attendance:
USA
21st Amendment - CA
Anderson Valley Brewing Company - CA
Big Sky Brewing Company - MT
Bohemian Brewery - UT
Buckbean Brewing Company - NV
Caldera Brewing - OR
Capital Brewery - WI
Coors - CO
Four Peaks Brewing - AZ
High Noon Saloon & Brewery - KS
Mammoth Brewing Company - CA
Maui Brewing - HI
New Belgium Brewing Company - CO
Northwoods Brewing - WI
Oskar Blues Brewery - CO
Prescott Brewing - AZ
Rochester Mills Brewing Company - MI
Sleeping Lady Brewing Company - AK
Steamworks Brewing Company - CO
Surly Brewing Company - MN
Ukiah Brewing Company - CA
Uncommon Brewers - CA
MEXICO
Tecate
BELGIUM
Brouwerij Bavik
ENGLAND
Greene King
IRELAND
Guinness
JAPAN
Sapporo
CANADA
Archibald Microbrasserie
For more information, please contact Constance Aguilar from Abbi Public Relations at constance@abbipr.com or by calling 775.323.2977. Visit www.buckbeanbrewsnews. blogspot.com for regular updates and new information regarding CANFEST.
The competition will take place in the Grand Sierra Theater October 23, from 6:30 p.m. -10:30 p.m. Tickets are now available through the Grand Sierra Resort and Casino’s website for $35 per person. Special room rates for attendees are available at $35 per night. Proceeds from the event will benefit The Nature Conservancy and The Great Basin Bird Observatory. Please visit the Grand Sierra’s website at www.grandsierraresort.com or call 1-800-648-3568 to book rooms and tickets using the promotion code CANFEST.
Among the festivities lined up for CANFEST, Paul Gatza, Director of the Brewers Association, will be speaking on the history of American beer, craft beer, and the trend of canned beer. Ginger Johnson, founder of WomenEnjoyingBeer.com, will give a presentation on the reasons patrons enjoy canned beer, why women love beer, and the relationship between beer and the arts. A question and answer forum of canned brewery owners and brewers specifically intended to answer the public’s questions regarding beer and canned beer is another great addition to the competition.
A display of mobiles built by local artists entirely from recycled beer cans, a promotion that directly benefits Sierra Arts, a local non-profit that helps establish and spread arts programs in the Truckee Meadows.
Each brewery has been asked which cheese, chocolates and ice creams pair best with their individual beers. Many stations will feature exclusive pairings with these foods for the public to sample.
The following breweries have confirmed their attendance:
USA
21st Amendment - CA
Anderson Valley Brewing Company - CA
Big Sky Brewing Company - MT
Bohemian Brewery - UT
Buckbean Brewing Company - NV
Caldera Brewing - OR
Capital Brewery - WI
Coors - CO
Four Peaks Brewing - AZ
High Noon Saloon & Brewery - KS
Mammoth Brewing Company - CA
Maui Brewing - HI
New Belgium Brewing Company - CO
Northwoods Brewing - WI
Oskar Blues Brewery - CO
Prescott Brewing - AZ
Rochester Mills Brewing Company - MI
Sleeping Lady Brewing Company - AK
Steamworks Brewing Company - CO
Surly Brewing Company - MN
Ukiah Brewing Company - CA
Uncommon Brewers - CA
MEXICO
Tecate
BELGIUM
Brouwerij Bavik
ENGLAND
Greene King
IRELAND
Guinness
JAPAN
Sapporo
CANADA
Archibald Microbrasserie
For more information, please contact Constance Aguilar from Abbi Public Relations at constance@abbipr.com or by calling 775.323.2977. Visit www.buckbeanbrewsnews. blogspot.com for regular updates and new information regarding CANFEST.
Monday, October 12, 2009
CHIFA TO HOST VICTORY BEER DINNER
PHILADELPHIA, PA – On November 5 at 7 pm, superstar Chef Jose Garces and local brewing powerhouse Victory Brewing Company will partner for a one-night-only Beer Dinner at Chifa (707 Chestnut Street, 215-925-5555), Chef Garces’ Latin-Asian restaurant. The event will feature five courses of Chifa’s inspired cuisine paired with Victory beers, and will be the premiere food event featuring its newest offering, Yakima Twilight, a double IPA. The cost will be $55 per person, excluding tax and gratuity. Space is limited and reservations are required.
“The distinctive, often unusual flavor pairings in our dishes at Chifa are an ideal mate for artisanal beers,” says Chef Garces. “Victory’s beers are flavorful and diverse, much like our cuisine, so they complement each other perfectly.”
The menu, featuring Chef Garces’ signature small plates style, will include: Hiramasa with aji Amarillo leche de tigre, passion fruit and roasted corn paired with Prima Pils; Octopus Ceviche with purple olive and avocado paired with WildDevil; Grilled Thai Sausage with tamarind chile sauce and jasmine rice paired with Golden Monkey; Smoked Rib Eye with revuelto de chorizo and huacatay chimichiri paired with Yakima Twilight; and for dessert, Coconut Tapioca with semisweet chocolate cremeux and quinoa chicaronnes paired with Baltic Thunder. Victory Brewmaster and Owner Bill Covaleski will be on hand to discuss the beers and offer helpful hints for those who are new to pairing beer and food.
Chifa opened in early 2009 to critical acclaim; The New York Times praised the restaurant’s unusual ability to “kill two cravings [Asian and Latin] with one dish,” while Philadelphia magazine called Chef Garces’ innovative interpretations of Peruvian cuisine “a cross-cultural thrill ride…A meal at Chifa is a night out, a form of entertainment, an infusion of world culture, a culinary education, something to brag about the following day.”
Chifa is open for dinner seven days a week beginning at 5 p.m.; dinner is served until 10 p.m. Sunday through Thursday and until 12 midnight on Friday and Saturday. Chifa is open for lunch from 11:30 a.m. until 2:30 p.m., Monday through Saturday. For more information, or to make a reservation, please visit www.chifarestaurant.com, or call (215) 925-5555.
Tuesday, October 6, 2009
Inaugural Detroit Beer Week Announced
Friday, October 16 – Saturday, October 24, 2009
(DETROIT, Mich.) – Following the success of “Beer Week” events held in other cities such as Philadelphia, New York and San Diego, a group of Industry Professionals is organizing the first ever Detroit Beer Week, to be held the third week of October, 2009.
The week-long series of beer-centric events will be held at participating venues in Detroit, with satellite events at Metro-Detroit brewpubs. These events will consist of brewery tours, tasting flights, meet-the-brewer sessions, food pairings, and a wide array of other unique activities. Events will be hosted by Detroit Beer Week staff and the Detroit Beer Barons, a group of Metro-area brewery personalities.
“We wanted to stay away from the traditional ‘drink this beer, get a keychain’ –type promotions, and instead focus on events that give value to the consumer and to the venue hosting the event,” stated Jon Piepenbrok, principal organizer of the events, AKA Chief Imaginationer.
The grand finale of Beer Week is the Inaugural Harvest Festival, hosted by the Michigan Brewers’ Guild and Metrotimes on Saturday, October 24, in Eastern Market.
While the Guild is not organizing Beer Week events, they have given their full support and cooperation to the organizing committee. “When the Guild announced the Harvest Festival in Eastern Market, we not only saw an opportunity to promote Michigan Beer in southeast Michigan,” stated Jon Piepenbrok, “but to promote the Great City of Detroit, as well; and the Guild has been extremely supportive of our efforts, even including information about events on their website at www.michiganbrewersguild.org.”
The participating venues include Slow’s Bar BQ, Foran’s Grand Trunk Pub, Park Bar, Motor City Brewing Works, Traffic Jam & Snug, Atwater Block Brewery, Detroit Beer Company, Wolfgang Puck Grille, Michael Symon’s Roast, 24Grille, and Fender’s Pub at the Omni Hotel.
A complete, updated list of events and information can be found on www.facebook.com. Keyword search: Detroit Beer Week.
Michigan’s thriving brewing industry contributes over $24 million in wages with a total economic contribution of more than $133 million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #6 in the nation – thus supporting its claim as “The Great Beer State.”
The Michigan Brewers Guild exists to unify the Michigan brewing community; to increase sales of Michigan-brewed beer through promotions, marketing, public awareness and consumer education; and to monitor and assure a healthy beer industry within the state. For more information, including a list of Michigan microbreweries, log on to www.michiganbrewersguild.org.
Subscribe to:
Posts (Atom)