Firemans Brew

Extinguish your thirst with Fireman’s Brew, a premium micro-brew created by two Los Angeles based Firefighters. Conceived while battling a brushfire high above the Glendale Mountains, Fireman’s Brew grew out of their vision to create a line of premium handcrafted ales that would quench their thirsts after an exhausting day on the fire lines. Originally created by firefighters for firefighters, Fireman’s Brew is now available at on and off-premise throughout Southern California.

Fireman’s Brew offers a diverse menu of flavors, aromas and textures that combine the finest of all-natural ingredients and artesian spring water to deliver a bold, full-flavored, traditional taste of a handcrafted micro-brew.

Fireman’s Brew is offered in three distinct varieties:

* Fireman’s Brew Blonde: This smooth, golden beer is made with real Saaz hops to create a truly fine Pilsner style lager – with a crisp and refreshing taste. (5.0% Alc./Vol.)
* Fireman’s Brew Redhead: A smooth, rich, amber ale combining five different styles of malt and several different Yakima Valley hops to deliver a flavorful red ale with a rich caramel flavor. (5.5% Alc./Vol.)
* Fireman’s Brew Brewnette: This smooth, traditionally-styled, rich dark southern German dobblebock is made with Perle and Hallertau hops and a combination of eight varieties of malt – to create a strong yet easy to drink beer. (10.8% Alc./Vol.)

Founder and creator Rob Nowaczyk is an active duty Los Angeles County Firefighter (Station #7 West Hollywood) and true hometown American hero. Throughout his eighteen years of civil service as both a firefighter and paramedic, Rob has responded to the call to help aid and rescue thousands of lives from tragedy. Rob is also the winner of the 2009 Dodge Ram Challenge – a nationally televised competition that pitted teams of working class heroes against each other through a series of extreme stunts and physical challenges.

In addition, the company is committed to giving back to the heroic cause upon which it’s founded. To that end, Fireman’s Brew donates a percentage of proceeds from every product sold to the National Fallen Firefighters Foundation – a foundation dedicated to serving the families of fallen firefighters nationwide. Fireman’s Brew is the only beer recognized by the Fallen Firefighters Foundation.

Fireman’s Brew retails for $8.99 / 6-pack of bottles. Brewed locally in Inyokern, CA.
www.firemansbrew.com

Craft Brewers Ask Public to Sign Declaration of Beer Independence

While Celebrating American Craft Beer Week (May 11-17)
Hundreds of Small and Independent Brewers to Host National Celebration

Boulder, Colorado • March 9, 2009 – America's small and independent craft brewers (see Craft Brewing Statistics) are making special plans for the annual American Craft Beer Week (May 11-17), a national celebration highlighting the culture and contributions of craft beer. These brewers want the week to inspire beer enthusiasts to declare their independence by supporting breweries that produce fewer than 2 million barrels of beer a year and are independently owned. In the works are special brewery tours, beer and food pairing events, special release craft beers and festivals all across the U.S. A Declaration of Beer Independence is available on the program web site and the American Craft Beer Week fan page on Facebook, which participating breweries are encouraging beer enthusiasts to sign. Local breweries and restaurants will also post a copy of the Declaration of Beer Independence so that patrons can show their support.

"The U.S. has become known as the best beer nation in the world. This reputation is in thanks to the innovation and passion of America's craft brewers who have taken beer styles to the next level. During American Craft Beer Week our goal is to get 10,000 Facebook users to become supporters of the American Craft Beer Week fan page, and thus declare their beer independence," stated Julia Herz, a spokesperson for the Brewers Association.

Small and independent craft brewers provide nearly 100,000 jobs, and in 2008 the total taxable barrels of beer produced by craft brewers was 8,596,971. Additionally, many craft brewers go to incredible lengths and great costs to lessen their impact on their surrounding environment and community. Representing 4.0 percent by volume and 6.3 percent in dollars of the overall beer market, consumer interest in the craft sector continues to grow, but not without challenges. According to the Brewers Association, the cost of operating a small brewery has increased over 39% November 2007 to November 2008.

Today's craft brewers face many challenges including the following:

• Access to ingredients and raw materials


• Increased pricing for materials and supplies


• Access to market (competition for shelf space at the retail level)

In 2006, the inaugural American Craft Beer Week was recognized by the U.S. Congress with House Resolution 753 (PDF file). Since then, the week has continued to attract interest and support from beer enthusiasts and media with more than 180 breweries formally participating in 2008.

Drink Me Magazine Launches in San Francisco

Watch Drink Me magazine’s launch video at www.drinkmemag.com/invite.

San Francisco, Calif., (March 11, 2009) – Drink Me magazine, the only lifestyle and entertainment publication about drinking and bar culture created for enthusiasts, today announced the launch of its inaugural video at www.drinkmemag.com/invite. The one-of-a-kind video sets the tone for the magazine’s launch party later this month while setting the bar for what visitors can expect from Drink Me Magazine’s online element in successive months.

“We’re excited to debut a concept that has been in the works for a long time—the creation of drinkmemag.com, a venue that allows for a community of alcohol enthusiasts to celebrate in the cultural and educational aspects of drinking and bar culture,” says Daniel Yaffe, publisher of Drink Me Magazine. “We’re looking forward to interacting with everyone online and what better way to launch than with a video that captures the spirit of Drink Me.”

The new Drink Me website creates a community of artists and writers from around the globe to share their unique and diverse social and epicurean alcohol traditions. In addition to its global social networking element, the site is a hub for posting alcohol-related events, entertainment, and cultural education.

The official Drink Me magazine launch party will take place on March 31, 2009 from 6 – 10 p.m. at 15 Romolo, 15 Romolo Place, San Francisco. Visit www.drinkmemag.com/invite to view the special video invitation to the event. For more information please email info@drinkmemag.com.

ABOUT DRINK ME MAGAZINE
Drink Me is the only lifestyle and entertainment publication about drinking and bar culture created for enthusiasts. Drink Me is creating a community to share the diverse social and epicurean traditions of alcohol. We go beyond recipes to bring substance back to beer, wine and spirits. Drink Me explores and celebrates alcohol, and the drinking-wells they're enjoyed in.

GRAND TETON BREWING COMPANY INTRODUCES A SEASONAL PROGRAM.

Lost Continent Double IPA will be the first release of Grand Teton Brewing’s bi-annual seasonal beers.

VICTOR, ID -- Grand Teton Brewing Company, known throughout the West for their exceptional microbrews, will begin shipping Lost Continent Double IPA mid-April as the first of their two seasonal beers. Lost Continent will be available from May through the end of September. From October 1st through the end of March, Grand Teton Brewing will be offering Black Cauldron Imperial Stout. Both brews will be available in uniquely designed 4-packs (12oz bottles) and in ½-Bbl kegs.

Lost Continent Double IPA has an astonishing three pounds of hops per barrel in the kettle and another pound per barrel of “dry-hops” added after fermentation, bringing this beer to 90+ IBUs. Starting with an original gravity of 22˚ Plato (1.088 SG), this is a full-bodied beer weighing in at 8.0% ABV. The hops provide citrusy, resinous spiciness, making this beer a great match for any bold food. Try it with prime rib, Cajun blackened pork or chicken, Thai, Indian or Vietnamese cuisine.

Grand Teton Brewing updated the name and image of their Double IPA to reflect the history of IPAs. The image on the bottle and 4-pack depicts an old nautical map, compass rose and fictitious “Lost Continent”. (Feel free to browse the map of the Lost Continent on the website www.grandtetonbrewing.com .) The bottle’s label is adorned with metallic gold trim and its top is wrapped with gold foil.

India Pale Ales were originally brewed to quench the thirst of the British who occupied India in the 1700s. The higher gravity, heavily hopped ales could survive the long, arduous voyage (across the equator twice) through tropical waters where lighter, sweeter ales would spoil and sour. These IPAs soon became the choice beer for adventurers who had the curiosity to see what was over the horizon. As explorers raced to discover uncharted corners of the globe, many considered it necessary to bring IPAs with them.

We encourage you to keep exploring and looking for your own Lost Continent. As you venture out into the unknown, make sure to pack a beer that will survive the journey.

Both the Lost Continent and Black Cauldron beers were born from the renowned Cellar Reserve Program. Over the last 6 years, these have been the most popular of the Cellar Reserves, with numerous requests from bars, retail stores and fans. Both beers are high gravity and bottle and keg-conditioned. Conditioning creates a smooth, creamy head, fine layer of yeast at the bottom and exceptionally long shelf life. For simplicity of shelf placing and register sales, both 4-packs will have the same UPC.

Be on the lookout for Black Cauldron Imperial Stout coming this October. For information on either brew or the seasonal program, call the brewery at 1-888-899-1656 or contact your local Grand Teton Brewing distributor.

Grand Teton Brewing Company was founded in 1988 as the first modern “micro” brewery in the state of Wyoming. Today, founder Charlie Otto and his company are in the top 100 craft breweries in North America. Premium microbrews include the 2X gold-medal-winning Bitch Creek ESB, Sweetgrass IPA, Workhorse Wheat and the favorites of the Yellowstone and Grand Teton National Parks, Old Faithful Ale (pale golden), Au Naturale (organic blonde ale) and Teton Ale (amber). From their production facility in Victor, Idaho, Grand Teton Brewing Company beers are hand-crafted from only the finest ingredients, including locally-grown grains and pure Teton mountain spring water. GTBC is a green company utilizing bio-diesel and feeding local farmer’s cattle with spent grain from the brew kettle. Discriminating beer drinkers can find their favorite GTBC brews on tap and in bottles throughout Idaho, Wyoming, Montana, Utah, California, Colorado, Oregon, Washington, Wisconsin, Arizona, Kansas, New York and Missouri.

Leap Into Spring with Mohegan Sun's Seasonal Ale Peeping Frog

UNCASVILLE, CT (February 27, 2009) -Mohegan Sun is excited to announce that its spring ale, Peeping Frog will be on tap throughout the property starting March 6th.

Named after the Moon of the Peeping Frogs, this English-style ale has a unique hops flavor and aroma that comes from the Fuggle hop. The gold and sparkling amber malts attribute to the ale's light amber color, medium body and fresh finish. Peeping Frog is one of four seasonal ales brewed by Mohegan Sun.

"Peeping Frog has been a mainstay in The Brew Pub at Mohegan Sun for a little over a decade," said Joel Johnson, Brew Pub Manager at Mohegan Sun. "This light English-style malt has a crisp and refreshing finish that complements the spring season."

Mohegan Sun's Peeping Frog ale will be served at: The Brew Pub at Mohegan Sun, Hall of The Lost Tribes, The Cove Bar, The Longhouse, Pompeii & Caesar, Bamboo Forest, Seasons Buffet, The Lodge, Wolf Den Bar & Showroom, Leffingwells Martini Bar, Birches Bar & Grill, Taughannick Falls Bar and the East Wind Bar located in Casino of the Wind. Additionally, Mohegan Sun's Sachem Ale and Mohegan Lager are on-tap 365 days a year and seasonal brew, Thunder Moon Lager, will be introduced in early June.

Mohegan Sun, owned by the Mohegan Tribe, is one of the largest, most distinctive and spectacular entertainment, gaming, shopping and meeting destinations in the United States. Situated on 240 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com.

A Life on the Hop Memoirs from a Career in Beer, by Roger Protz

Issued: Monday March 9th 2009

It’s the longest pub crawl in history. Leading beer writer Roger Protz has been trawling the world for more than 30 years in search of perfect pints and pubs and has now written of his adventures in a book that will appeal to all who enjoy a glass of good beer.

Roger’s journey started outside a pub in east London, nursing a ginger beer while his father and uncle enjoyed pints inside. The young Mr Protz observed:

‘As customers arrived and left, I would glimpse through the briefly open doors the secret, all-male world of the pub. These were utilitarian times. There were few creature comforts. The customers stood and drank. The floor was composed of bare boards and the air was wreathed in cigarette smoke. But I could hear laughter and conversation. It was a world I wanted to join.’

Roger was first able to enter “licensed premises” when he worked in the astonishingly boozy world of national newspapers in Fleet Street where so much alcohol was consumed by “scribes” and “inkies” that it was a miracle the papers ever appeared.

In the mid-1970s, Roger turned his beer-drinking hobby into a career when he went to work for the Campaign for Real Ale. Roger recalls the job interview with his ex-Evening Standard colleague and later CAMRA co-founder, Michael Hardman:

‘I applied for the post of assistant editor of publications with the campaign and went to its head office in St Albans for an interview with Hardman. It was a brief meeting. ‘I was on the Standard, you were on the Standard, so you’ll do,’ he said. ‘So you’ll do’- three fateful words that launched me on a new career as a full-time beer writer.’

Roger’s beer-related travels have taken him to the United States, where craft brewers have brought back choice and diversity to a country ravaged by Prohibition. He recalls his first visit to Czechoslovakia in the 1980s, where getting information from the communist authorities was difficult: at one brewery in Prague he was chased away by a guard with a machine gun and a snarling dog. To Germany, and on one of many visits to the world-famous Oktoberfest, Roger was horrified to find himself sitting on Hitler’s favourite bench in the Hofbrauhaus beer hall.

Belgium is also high on his radar and he details such amazing styles as sour red beer, lambic beer made by spontaneous fermentation, using wild yeasts in the atmosphere, the struggle to save the great ales brewed by Trappist monks, and the successful campaign to rescue Hoegaarden from the tender mercies of the world’s biggest brewer, InBev, whose name means something extremely rude in Brussels slang.

A Life on the Hop is an amusing romp around the beer world and is devoid of beery jargon. It will be enjoyed not only by beer lovers but also by those who enjoy travel writing.

‘A Life on the Hop, Memoirs from a Career in Beer’, is released Monday March 9th, and is available from all good retailers, and from the CAMRA website- www.camra.org.uk

The book is priced at £10.99 for CAMRA members and £12.99 for non-members

Tasting Tour: Beers of the British Isle

The International Culinary Center is offering Tasting Tour: Beers of the British Isle on March 12, 2009, Thursday, 6:00pm-8:00pm, $175
www.internationalculinarycenter.com/rec
2 hours of tasting and instruction

There are few things more iconically British than a pint of suds. This course raises a glass to six kinds of traditional brews from across England, Scotland, and Ireland. By tasting the finest labels of each variety, you will learn the history and characteristics of these classic forms, developing a palate for their complexities and a nose for their influences on modern brewing, just in time for the ultimate celebration of all things hops and barley, Saint Patrick's Day!

In celebration of St. Patrick's Day....

Artisanal Fromagerie & Bistro and Picholine NYC have a great new dish and Artisanal's Brew Tuesday.

The Stuffed Cabbage with Corned Beef Rillette with Horseradish Mustard Foam will be served on St. Patrick's Day at both restaurants.

In keeping with the spirit of St. Patrick's Day, go to Artisanal for Brew Tuesday. Our craft beers (regularly $7 to $13) will be half price on Tuesday night. Chef Brennan has added Choucroute Garni and Flambée, two classic Alsatian dishes that pair nicely with beer, to the menu on Tuesdays. And to enjoy any night: new Beer Cocktails ($12 to $14) such as East Side Story (Hofbrau Hefe-Weisen, Ten Cane Rum, Fresh Lime Juice and Muddled Mint) and Cabo San Lager (Radeberger Lager, Chinaco Blanco Tequila and Fresh Lime Juice).www.artisanalbistro.com. 212-725-8585. 32nd Between Park and Madison.

AMERICA’S BREWING BEER BATTLE POURS INTO THEATERS WITH BEER WARS LIVE FEATURING A SPIRITED DISCUSSION WITH INDEPENDENT BREWERS AND EXPERTS

Founders of Dogfish Head Craft Brewery, New Century Brewing Company and Stone Brewing Company Share their Quest for the American Dream During Exclusive LIVE In-Theater Event

Beer Wars LIVE presented by NCM Fathom and Ducks In A Row Entertainment in more than 430 Select Movie Theaters on April 16th

Centennial, Colo. – March 4, 2009 – Every day millions of Americans drink a beer to celebrate old friends, a new job or the end of a long day. But most are unaware of who – or what – is behind the label of their favorite beer or the power they have to determine its ultimate success or failure. Beer Wars LIVE marches into select movie theaters in a special live simulcast event on Thursday, April 16th to tell the David and Goliath story of the American beer industry. The event will feature a timely discussion with independent brewers and beer industry experts hosted by pundit, economist and actor Ben Stein following the groundbreaking documentary “Beer Wars” that takes audiences inside the big business of beer.

Tickets for this special one-night event beginning at 8:00 p.m. ET / 7:00 p.m. CT / 6:00 p.m. MT / 8:00 p.m. PT (tape delayed) are available at presenting theater box offices and at www.FathomEvents.com. For a complete list of theater locations and prices, please visit the website (theaters and participants are subject to change).

Presented by NCM Fathom and Ducks In A Row Entertainment, in partnership with Reason Foundation and All About Beer magazine, Beer Wars LIVE will take audiences behind-the-scenes of the daily battles and all-out wars that dominate one of America’s favorite industries. The event will be hosted by the multifaceted Stein, who in addition to being an actor (“Ferris Bueller’s Day Off”) and screenwriter, is also a well-respected economist, author and former presidential speech writer.

“Beer Wars” director, producer and writer Anat Baron, former beer industry executive, will be joined by several leading independent brewers and beer industry experts for a LIVE and dynamic panel discussion during Beer Wars LIVE. Panelists include:

§ Sam Calagione – Dogfish Head Craft Brewery founder and CEO

§ Rhonda Kallman – Founder and CEO of New Century Brewing Company and co-founder of Boston Beer Company, makers of Samuel Adams

§ Greg Koch – Stone Brewing Company founder

§ Charlie Papazian – Brewers Association president

§ Maureen Ogle – Beer historian and author of “Ambitious Brew: The Story of American Beer”

§ Todd Alstrom – BeerAdvocate founder

The panel will provide an inside perspective of the struggles independent brewers face in a corporate dominated world and field questions in a LIVE, talk-show style discussion from Royce Hall in Los Angeles following the documentary that takes a comical, yet in-depth look at those infamous 99 bottles of beer on the wall. “Beer Wars” follows the journey of small independent craft brewers on their quest to live their passion and build their companies and uncovers the institutional roadblocks that stand in their way.

“While following Sam (Calagione of Dogfish Head) and Rhonda (Kallman of New Century Brewing) during the production of the film, I realized that their struggles mirrored those of entrepreneurs in general – raising money, taking risks, getting their product to consumers and managing growth,” Baron said. “I made ‘Beer Wars’ because the beer industry is a reflection of America today. I hope it makes people think twice about the choices they make.”

Beer Wars LIVE will be shown in select movie theaters including AMC Entertainment Inc., Celebration! Cinema, Cinemark Holdings, Inc., Clearview Cinemas, Cobb Theatres, Goodrich Quality Theatres, Hollywood Theaters, Kerasotes Showplace Theatres, National Amusements and Regal Entertainment Group movie theaters, as well as the Arlington Theatre (Santa Barbara, CA) and Palace Cinema 9 (South Burlington, VT) through NCM’s exclusive Digital Broadcast Network – North America’s largest cinema broadcast network.

“NCM Fathom is thrilled to be able to bring this timely and inspiring discussion to beer lovers across America,” said Dan Diamond, vice president of Fathom. “Beer Wars LIVE will start a conversation in a fun and inviting atmosphere in local movie theaters while providing some compelling insight into the political and economic ramifications of an industry like American beer.”

For more information about “Beer Wars,” visit www.beerwarsmovie.com.

About National CineMedia

National CineMedia (NCM) LLC operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark Holdings Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest theatre operators in the U.S., and through multi-year agreements with several other theatre operators. NCM LLC produces and distributes its FirstLook pre feature program; cinema, lobby and online advertising products; comprehensive meeting and event services and other entertainment programming content. NCM LLC’s national network includes over 17,000 screens of which approximately 15,000 are part of the company’s Digital Content Network (DCN). NCM LLC’s network covers 176 Designated Market Areas® (49 of the top 50). During 2007, approximately 689 million patrons attended movies shown in theatres currently included in the network (excluding Consolidated Theatres and Star Theatres). National CineMedia, Inc. (NASDAQ: NCMI) owns a 42.3% interest in and is the managing member of NCM LLC. To learn more about National CineMedia Inc., visit the company’s website at www.ncm.com.

About Ducks In A Row Entertainment

Ducks In A Row Entertainment is an independent production and distribution company committed to bringing great stories to life. Based in Los Angeles, the company develops fiction and non-fiction projects for film and television. As an entrepreneurial company, Ducks In A Row Entertainment produces and distributes its projects via new business models outside of the traditional studio system.

About Reason Foundation

Reason Foundation advances a free society by developing, applying, and promoting the libertarian ideas of individual liberty, free markets, and the rule of law. Reason Foundation changes public policy by helping legislators and bureaucrats develop market-oriented, performance-based government solutions that rely on local, private, and voluntary action. We publish Reason, our award-winning monthly magazine of politics, culture, and ideas. With its message of Free Minds and Free Markets, Reason is the largest and most influential libertarian magazine in the world. Our video journalism division, Reason.tv, showcases the best free market videos on the Internet and is the home of The Drew Carey Project, a video series starring The Price is Right! host Drew Carey. For more information, visit us at www.reason.com.

About All About Beer Magazine

Now in its 30th year, All About Beer Magazine defines and covers contemporary beer culture. Its mission: educate the public in beer appreciation and beer quality, and build local beer community. Winner of numerous awards and recognitions, All About Beer Magazine publishes the best on beer six times a year with two additional bonus issues each year. Subjects range from beer history and culture to beer travel and entertaining as well as beer brewing and storing. The magazine also produces the World Beer Festivals, where guests have the opportunity to taste samples from a wide range of beers, discuss the beer with brewers and knowledgeable servers, and learn about beer in educational sessions led by All About Beer Magazine’s award-winning editors and writers. For more information, please visit www.allaboutbeer.com.

IACP UNVEILS FINALISTS FOR THE 2009 COOKBOOK AWARDS Winners to be announced at Awards Ceremony in Denver on April 4, 2009

ATLANTA, GA (March 10, 2009) – The International Association of Culinary Professionals announced today finalists in the 2009 IACP Cookbook Awards, the most rigorous culinary awards program to honor cookbook authors, photographers, designers and publishers. Culled from more than 400 entries,
39 cookbooks were selected by an independent panel of 39 food and beverage professionals to compete for top honors in 16 categories.

Winners will be announced at the 2009 IACP Gala Awards Ceremony on the evening of Saturday, April 4, at the Sheraton Hotel in Downtown Denver. The ceremony is the grand culmination of IACP's annual conference, which begins in Denver on April 1.

The categories include: American, Baking, Chefs & Restaurants, Compilations, First Book/The Julia Child Award, Food Photography & Styling, Food Reference & Technical, General, Health and Special Diet, International, Literary Food Writing, Single Subject, Wine, Beer & Spirits. Three additional awards – Book of the Year, Design, and the Sophie Grigson Award – will also be conferred at
the ceremony.

To view a complete list of finalists, see the listing below or visit
http://iacp.com/displaycommon.cfm?an=1&subarticlenbr=661

The IACP Cookbook Awards annually celebrate the year's most outstanding food and beverage publications. The awards program (originally called
Tastemaker's) was created to encourage and promote quality and creativity in cookbook writing and publishing and to expand awareness of culinary literature. The IACP Cookbook Awards have become the industry's most coveted acknowledgement of excellence in the cookbook publishing world.


2009 IACP Cookbook Award Finalists:


AMERICAN

"Arthur Schwartz's Jewish Home Cooking: Yiddish Recipes Revised"
Author: Arthur Schwartz
Editor: Clancy Drake
Publisher: Ten Speed Press

"Bon Appetit, Y'all: Recipes and Stories from Three Generations"
Author: Virginia Willis
Editor: Clancy Drake
Publisher: Ten Speed Press

"Holy Smoke: The Big Book of Northern Barbecue"
Author: John Shelton Reed
Co-Author: Dale Reed
Editor: David Perry
Publisher: University of North Carolina Press


BAKING

"The Art and Soul of Baking"
Author: Sur La Table
Co-Author: Cindy Mushet
Editor: Jean Lucas
Publisher: Andrews McMeel Publishing

"Baked: New Frontiers in Baking"
Author: Matt Lewis
Co-Author: Renato Poliafito
Editor: Luisa Weiss
Publisher: Stewart, Tabori & Chang

"The Modern Baker: Time Saving Techniques for Breads, Tarts, Pies, Cakes and Cookies"
Author: Nick Malgieri
Editor: Anja Schmidt
Publisher: DK Publishing


CHEFS & RESTAURANTS

"At the Crillon and at Home"
Author: Jean Francois Piege
Editor: Katie Mascaro
Publisher: Flammarion distributed by Rizzoli

"Chanterelle"
Author: David Waltuck
Co-Author: Andrew Friedman
Editors: Pam Hoenig and Carolyn Mandarano
Publisher: Taunton Press Inc

"On the Line"
Author: Eric Ripert
Co-Authors: Shimon and Tammar Rothstein
Editor: Ann Bramson
Publisher: Artisan Books


COMPILATIONS

"The Bon Appetit Cookbook: Fast, Easy, Fresh"
Author: Barbara Fairchild
Editor: Pamela Chirls
Publisher: John Wiley & Sons

"Cooking with Les Dames d'Escoffier: At Home with the Women Who Shape
the Way We Eat and Drink"
Authors: Marcella Rosene with Pat Mozersky
Editor: Gary Luke
Publisher: Sasquatch Books

"The Culinary Institute of America Cookbook"
Author: The Culinary Institute of America
Editor: Maria Tufts
Publisher: Lebhar-Friedman Books


FIRST BOOK / JULIA CHILD AWARD

"A16: Food & Wine"
Author: Ed Anderson
Co-Author: Nate Appleman
Editor: Aaron Wehner
Publisher: Ten Speed Press

"Puff"
Author: Martha Holmberg
Editor: Bill LeBlond
Publisher: Chronicle Books

"Yolele! Recipes from the Heart of Senegal"
Author: PierreThiam
Publisher: Lake Isle Press


FOOD PHOTOGRAPHY & STYLING

"Chanterelle"
Photographer: Maria Robledo
Author: David Waltuck
Co-Author: Andrew Friedman
Editors: Pam Hoenig and Carolyn Mandarano
Publisher: Taunton Press Inc

"Karen Martini: Cooking at Home"
Author: Earl Carter
Co-Author: Anna Last
Editor: Rachel Carter
Publisher: Penguin Group (Australia)

"Under Pressure"
Author: Thomas Keller
Co-Author: Deborah Jones
Editor: Ann Bramson
Publisher: Artisan Books


FOOD REFERENCE & TECHNICAL

"Food Wine Budapest"
Author: Carolyn Banfalvi
Editor: Angela Hederman
Publisher: The Little Bookroom

"Four Star Restaurant Marketing Cookbook"
Author: Linda Duke
Editor: Linda Duke
Publisher: Duke Marketing Publishing

"The Science of Good Food"
Author: David Joachim
Author: Andrew Schloss
Co-Author: Philip Handel, Ph.D.
Editor: Carol Sherman
Publisher: Robert Rose Inc.


GENERAL

"Do It For Less! Weddings: How to Create Your Dream Wedding Without
Breaking the Bank"
Author: Denise Vivaldo
Editor: Megan Hiller
Publisher: Sellers Publishing

"The Splendid Table's How to Eat Supper"
Author: Lynne Rosetto Kasper
Co-Author: Sally Swift
Editor: Doris Cooper
Publisher: Clarkson Potter Publishers

"Things Cooks Love"
Author: Sur La Table
Co-Author: Marie Simmons
Editor: Jean Lucas
Publisher: Andrew McMeels Publishing


HEALTH AND SPECIAL DIET

"The Food You Crave"
Author: Ellie Krieger
Editors: Pam Hoenig and Carolyn Mandarano
Publisher: Taunton Press

"The Perfect Recipe for Losing Weight and Eating Great"
Author: Pam Anderson
Editor: Rux Martin
Publisher: Houghton Mifflin Harcourt

"Techniques of Healthy Cooking, 3rd Edition"
Author: Natalie Fischer
Editor: Pamela Chirls
Publisher: John Wiley & Sons


INTERNATIONAL

"Beyond the Great Wall"
Author: Jeffrey Alford
Co-Author: Naomi Duguid
Editor: Ann Bramson
Publisher: Artisan Books

"Martin Yan's China"
Author: Martin Yan
Editor: Amy Treadwell
Publisher: Chronicle Books

"Olives and Oranges"
Author: Sara Jenkins
Author: Mindy Fox
Photographer: Alan Richardson
Editor: Rux Martin
Publisher: Houghton Mifflin Harcourt


LITERARY FOOD WRITING

"Bottomfeeder"
Author: Taras Grescoe
Editor: Jim Gifford
Publisher: Harper Collins

"Raising Steaks"
Author: Betty Fussell
Editor: Rebecca Saletan
Publisher: Houghton Mifflin Harcourt

"Shark's Fin and Sichuan Pepper: A Sweet-Sour Memoir of Eating in China"
Author: Fuschia Dunlop
Editor: Maria Guarnaschelli
Publisher: W.W. Norton


SINGLE SUBJECT

"Fat: An Appreciation of a Misunderstood Ingredient"
Author: Jennifer McLagan
Photographer: Leigh Beisch
Editor: Clancy Drake
Publisher: Ten Speed Press

"Jacques Torres' A Year in Chocolate: 80 Recipes for Holidays and Special
Occasions"
Author: Jacques Torres
Editor: Luisa Weiss
Publisher: Harry N. Abrams Inc.- Stewart Tabori & Chang

"Under Pressure"
Author: Thomas Keller
Co-Author: Jonathan Benno
Co-Author: Corey Lee
Co-Author: Sebastien Rouxel
Editor: Ann Bramson
Publisher: Artisan Books


WINE, BEER, AND SPIRITS

"Artisanal Cocktails: Drinks Inspired by the Seasons from the Bar at Cyrus"
Author: Scott Bettie
Editor: Julie Bennett
Publisher: Ten Speed Press

"The Beer Book"
Author: Tim Hampson
Editor: Shannon Beatty
Publisher: DK Publishing

"Ciderland"
Author: James Crowden
Publisher: Birlinn Limited

###

Founded in 1978, the International Association of Culinary Professionals
(IACP) connects culinary professionals with the people, places and knowledge
they need to succeed. Its 3,500 members represent a "who's who" in the
world of food and include cooking teachers and cooking school owners;
caterers, chefs and restaurateurs; food writers and cookbook authors;
editors and publishers of the world's consumer and trade press; food stylists
and photographers; vintners; television personalities; recipe developers and
test kitchen personnel; public relations, marketing and advertising
professionals; and many others with a special interest in the culinary arts.

GRAND TETON BREWING COMPANY INTRODUCES A SEASONAL PROGRAM.

Lost Continent Double IPA will be the first release of Grand Teton Brewing’s bi-annual seasonal beers.

VICTOR, ID -- Grand Teton Brewing Company, known throughout the West for their exceptional microbrews, will begin shipping Lost Continent Double IPA mid-April as the first of their two seasonal beers. Lost Continent will be available from May through the end of September. From October 1st through the end of March, Grand Teton Brewing will be offering Black Cauldron Imperial Stout. Both brews will be available in uniquely designed 4-packs (12oz bottles) and in ½-Bbl kegs.

Lost Continent Double IPA has an astonishing three pounds of hops per barrel in the kettle and another pound per barrel of “dry-hops” added after fermentation, bringing this beer to 90+ IBUs. Starting with an original gravity of 22˚ Plato (1.088 SG), this is a full-bodied beer weighing in at 8.0% ABV. The hops provide citrusy, resinous spiciness, making this beer a great match for any bold food. Try it with prime rib, Cajun blackened pork or chicken, Thai, Indian or Vietnamese cuisine.

Grand Teton Brewing updated the name and image of their Double IPA to reflect the history of IPAs. The image on the bottle and 4-pack depicts an old nautical map, compass rose and fictitious “Lost Continent”. (Feel free to browse the map of the Lost Continent on the website www.grandtetonbrewing.com .) The bottle’s label is adorned with metallic gold trim and its top is wrapped with gold foil.

India Pale Ales were originally brewed to quench the thirst of the British who occupied India in the 1700s. The higher gravity, heavily hopped ales could survive the long, arduous voyage (across the equator twice) through tropical waters where lighter, sweeter ales would spoil and sour. These IPAs soon became the choice beer for adventurers who had the curiosity to see what was over the horizon. As explorers raced to discover uncharted corners of the globe, many considered it necessary to bring IPAs with them.

We encourage you to keep exploring and looking for your own Lost Continent. As you venture out into the unknown, make sure to pack a beer that will survive the journey.

Both the Lost Continent and Black Cauldron beers were born from the renowned Cellar Reserve Program. Over the last 6 years, these have been the most popular of the Cellar Reserves, with numerous requests from bars, retail stores and fans. Both beers are high gravity and bottle and keg-conditioned. Conditioning creates a smooth, creamy head, fine layer of yeast at the bottom and exceptionally long shelf life. For simplicity of shelf placing and register sales, both 4-packs will have the same UPC.

Be on the lookout for Black Cauldron Imperial Stout coming this October. For information on either brew or the seasonal program, call the brewery at 1-888-899-1656 or contact your local Grand Teton Brewing distributor.

Grand Teton Brewing Company was founded in 1988 as the first modern “micro” brewery in the state of Wyoming. Today, founder Charlie Otto and his company are in the top 100 craft breweries in North America. Premium microbrews include the 2X gold-medal-winning Bitch Creek ESB, Sweetgrass IPA, Workhorse Wheat and the favorites of the Yellowstone and Grand Teton National Parks, Old Faithful Ale (pale golden), Au Naturale (organic blonde ale) and Teton Ale (amber). From their production facility in Victor, Idaho, Grand Teton Brewing Company beers are hand-crafted from only the finest ingredients, including locally-grown grains and pure Teton mountain spring water. GTBC is a green company utilizing bio-diesel and feeding local farmer’s cattle with spent grain from the brew kettle. Discriminating beer drinkers can find their favorite GTBC brews on tap and in bottles throughout Idaho, Wyoming, Montana, Utah, California, Colorado, Oregon, Washington, Wisconsin, Arizona, Kansas, New York and Missouri.

WHEN HE POURS, HE REIGNS

Las Vegas Bartender Captures U.S. Draught Master Title, Heads to Belgium for Finals

LAS VEGAS (Mar. 4, 2009) – It’s a competition that starts with a “Purification,” includes a “Sacrifice,” “Beheading” and “Judgment; and for Las Vegas bartender Greg Black, it ended with a “Championship.” A bartender since 1997, Black, best mastered the nine-step Belgian beer pouring ritual Tuesday night to win the Stella Artois Draught Master Competition held at Lavo Nightclub.

Black will now represent the U.S. against more than 30 other countries at the World Draught Master Competition in Leuven, Belgium this October.

“Cracking open a can or popping the cap off a bottle is easy, but preparing a beer following the strict standards of the Belgian Pouring Ritual takes a lot more care and attention to detail,” said Black. “At the Draught Master Competition you know every step of the pouring ritual will be highly scrutinized. To be named champion and able to represent the U.S. in Belgium is incredible.”

The Draught Master Competition recognizes the best bartenders for their ability to adhere to the Belgian Pouring Ritual – a nine-step process that includes “purifying” the glassware; “sacrificing” the first beer poured and “beheading” the beer for the perfect head of foam. The timed competition took place in front of a panel of four judges as well as a large audience of consumers and industry experts.

Judges graded the competitors on their ability to pour a perfect glass of Stella Artois and Hoegaarden from draught. Competitors also were judged on how well they opened, poured and served bottles of Stella Artois, Hoegaarden and Leffe Blonde. Judges were looking for the perfect pour as well as a showcase of skills, style and personality.

“The Belgians have mastered the art of the perfect pour, which not only ensures the utmost enjoyment of the beer, but also showcases the pouring process itself,” said competition judge Cian Hickey, vice president of draught, Anheuser-Busch InBev. “The pouring skills on display in Las Vegas Tuesday were near perfection and would make any Belgian beer drinker proud. The strong competition also will prepare the U.S. champion to take on the best from around the globe at the World Draught Master finals.”

Each bartender in the competition was carefully selected by Anheuser-Busch representatives as well as the local wholesaler. The bartenders were chosen based on their ability to pour and present Stella Artois, Hoegaarden and Leffe perfectly using the traditional nine-step Belgian pouring ritual.

In 2008, U.S. champion Anthony Alba finished fourth in the World Draught Master finals. It was the highest finish for an American since 2005 when Jessica Waltz took first.

Stella Artois is a classic Belgian lager, golden in color with exceptional clarity and a spicy hop character. Hoegaarden is the Original Belgian White Beer, featuring a unique, refreshing flavor and spicy nose. Leffe Blonde is an authentic and respected Belgian “Abbey” beer, a category almost exclusive to Belgium. Stella Artois is 5.2 percent ABV; Hoegaarden is 4.9 percent ABV; Leffe Blonde is 6.6 percent ABV. All are brewed in Belgium.

Based in St. Louis, Anheuser­Busch is the leading American brewer, holding a 48.5 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser­Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired Global Companies list in 2009. Anheuser­Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.

People Who Sell Wine Are Not Whining about the Economy

Even in the down economy, wine is doing fine

It is no secret that the economy has had some sort of affect on almost every industry in the country. However, when it comes to the wine industry, the change in sales may not be all that bad.

Sam’s Wines and Spirits has seen notable changes in their wine sales. According to Jeff Mikulich, one of Sam’s sales associates, “People who would normally buy a $40 bottle of wine are starting to buy $20 bottles and people who used to buy $20 bottles of wine are starting to buy $10 bottles.” Even with these changes in price points, the volume of bottles sold have managed to remain relatively similar to pre-recession numbers.

The most notable change is that wine lovers are discovering different brands of wine at lower price points that are the same quality of some of the more expensive wines that they were buying before.

About Sam’s Wines and Spirits: Founded in 1946, Sam’s Wines and Spirits has grown to be the nation’s leading independent wine and spirits retailer. The company’s success is due to its focus on customer service, selection, price, and knowledgeable staff. The company has been honored by both Wine Enthusiast and Wine Spectator magazines as Retailer of the Year and has also earned Forbes' Best of the Web award. Sam’s Wines and Spirits has four Chicago-area locations in Lincoln Park, Downers Grove, Highland Park, and the South Loop. Sam’s Wines and Spirits, Wine Director, Efrain Madrigal, has exceptional knowledge of wine and spirits and is bilingual in both Spanish and English. To learn more about what Sam’s Wines and Spirits has to offer visit www.samswine.com.

Mix Things Up - St. Patrick's Day Cocktail from Hornitos Tequila

Email from Hornitos:

Looking to shake things up on the biggest drinking holiday of the year? This St. Patrick’s Day, trade your shamrocks for mint leaves and green beer for Tequila and try your luck with a specialty “Hornijo” from Hornitos™. A unique new spin on the classic Mojito, the Hornijo features Hornitos Reposado, a premium 100% agave tequila versatile enough for mixed drinks.

Whether throwing your own party or enjoying a pre-parade cocktail, show off your creative side this March 17th with a festive and green Hornijo!

Hornijo
2 tsp sugar
6-8 mint leaves
Club soda
1 lime, halved
2 oz Hornitos Reposado
Mint sprig for garnish

New Belgium Brewing Expands Markets and Portfolio in 2009

(FORT COLLINS, CO – March 5, 2009) New Belgium Brewing (www.newbelgium.com), best known for its flagship Fat Tire Amber Ale, is expanding its distribution and portfolio dramatically in 2009. In addition to seven year round beers and four seasonal releases, New Belgium will produce four small batch Lips of Faith beers, four collaborative beers with Elysian brewing in Seattle (collectively known as The Trip series) and four new Loose Lips beers for internal and tasting room consumption only.

The creative flurry comes as the brewery is poised to enter six new markets as well; North Carolina, South Carolina, Georgia, Indiana, South Dakota and Wisconsin all by end of summer. New Belgium is still vetting distributors in potential markets.

“It’s a fairly aggressive program for 2009,” said New Belgium Sales Director Joe Menetre. “We’re reaching the eastern seaboard for the first time, we’ve got a very dynamic portfolio, and we’ve expanded our capacity to meet demand.”

The new beer brands will focus on more esoteric styles and collaborative creativity. The Lips of Faith program launched in February will feature fruit, spiced or wood beers in 22- oz. packages. The brewery has released a Dark Kriek (cherry) beer to date with plans for Biere de Mars and a beer brewed with dandelion leaves slated through spring.

“Lips of Faith will allow us to tap the creative root that is Belgian brewing,” said Assistant Brewmaster Grady Hull. “The collaboration with Elysian is a new source of inspiration and the Loose Lips beers are a complete free-for-all, so the energy is high around all these programs.”

In addition to the Lips of Faith program, New Belgium is collaborating with Elysian of Seattle on The Trip series. The first in the series of four brews to be released throughout 2009 is Trippel IPA – a Belgian twist on a northwest version of India Pale Ale. The two breweries joined forces in 2008 to share facilities, inspire creativity, and reduce environmental impact.

New Belgium will also brew four new beers based solely on a company-wide internal drink-off, known as the Loose Lips program. The contest allows the person who correctly identifies the three beers blended in their glass to brew whatever beer they can imagine. These rare beers can only be sampled in the Liquid Center, New Belgium’s tasting room, and at a few select Fort Collins locations.

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.

Boulevard introduces Unfiltered Wheat Beer in Aluminum Bottles

KANSAS CITY, Mo., March 5, 2009 – Boulevard Brewing Company today announced the debut of a 16-ounce aluminum bottle for Unfiltered Wheat Beer, the brewery’s most popular offering. The package is expected to enhance distribution opportunities in locations where glass is prohibited, such as golf courses, pools, concert venues, and some outdoor events. The new metal bottles will hit the market beginning April 1.

The company’s choice of the container represents a departure from an exclusive reliance on the traditional glass bottle. “The environmental advantages of aluminum were an important consideration,” explained John McDonald, Boulevard founder and president, “but we added this package primarily to give consumers access to our beer in places that won’t allow glass and don’t have draught capabilities.” McDonald, an art school graduate, also cited design opportunities as a factor in the decision. “While great-tasting beer remains our top priority, we’ve always put a lot of effort and energy into producing beautiful packaging. The aluminum bottle presented our in-house creative team with an exciting new canvas, and I think they’ve done a fantastic job.”

Boulevard’s new state-of-the-art bottling line – installed in late 2008 at a cost of nearly $6 million – is being used to package both its traditional glass bottles and the new metal containers. Current plans call for limiting use of the aluminum bottle to its flagship Unfiltered Wheat Beer, which will continue to be offered in 6-, 12-, and 20-packs of 12-ounce glass bottles.

About Boulevard Brewing Company
Boulevard Brewing Company has grown to be the largest specialty brewer in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. Boulevard’s portfolio of six year-round and five seasonal beers are available in a 17-state region stretching from Utah to Alabama, and from North Dakota to Texas.

Government Consider Automatic Payment of Business Rate Relief for Small Community Pubs

Issued: Friday 6th March, For immediate use

Following an energetic Private Members’ Bill campaign by Peter Luff MP, supported by the Federation of Small Businesses (FSB) and the Campaign for Real Ale (CAMRA), the Government has today announced that they will look to make payment of Small Business Rate Relief in England automatic. Half of small businesses, including many small community pubs, are missing out on up to £1,200 of rate relief every year.

CAMRA’s Head of Policy and Public Affairs, Jonathan Mail, said:
"Today’s commitment by the Government to look at automatic payment of Small Business Rate Relief moves us one step closer towards ensuring all small businesses, including small community pubs, receive the financial help to which they are entitled. Nearly 6 pubs a day are closing and many of these are small community pubs that would be helped by automatic payment of Small Business Rate Relief, worth up to £1,200 every year.”

FSB National Chairman, John Wright, said:
“Around £400 million goes unclaimed every year by those small businesses that don’t know they can claim rate relief. Making it automatic will mean all the difference to small firms who may be struggling with their cash flow at this difficult economic time. This important issue was given a good airing in the debate today and we look forward to what we hope will be a commitment from the Government that rate relief will be automatic for small businesses in the Budget announcement".

For more information:

CAMRA Press Office – 01727 798443

CAMRA’s Head of Policy and Public Affairs – 07720 724733

KRO Easter Weekend Beer Festival

Click for larger image

CAMRA Welcomes Plans to End Below Cost Alcohol Sales

CAMRA is backing moves by the Scottish Government to prevent supermarkets selling alcohol at a loss. This move would support well-run community pubs that provide a safe and sociable environment for the consumption of alcohol.

CAMRA launched its campaign against the sale of alcohol at a loss back in January 2007 when research revealed that alcohol was being sold for less than the price of bottled water. Supermarket loss leaders have led to a dramatic widening of the price differential between on and off trade and are contributing to the closure of nearly 6 pubs a day.

Mike Benner, CAMRA Chief Executive said:
“It is irresponsible and reckless for the major supermarkets to sell alcohol at below cost. A person who is addicted to alcohol is completely free to buy an enormous amount of alcohol at ridiculously low cost and then consume it, either at home or on the streets. It is well documented that irresponsible price promotions in the off trade are a major cause of binge drinking and alcohol related disorder.”

“Well-run community pubs are being undermined as a result of unfair competition from the major supermarkets selling alcohol at below cost. Supermarkets are subsidising alcohol loss leaders by higher prices elsewhere in their stores which is not something a pub can do.”

“Well-run community pubs abide by high standards which help encourage the sensible and responsible consumption of alcohol. These pubs are also at the heart of their communities providing an irreplaceable venue for socializing, sporting, community and charity activity.”

For further information-
CAMRA Press Office, 01727 798443
Jonathan Mail, CAMRA Head of Public Affairs, 01727 798448

Chicken-Chasing, Snow-Sleuthing, Good-Time Fun-draising Grab a Costume and Join New Belgium for its Taos Scavenger Hunt

The Third Annual Event Raises Money for the Field Institute of Taos

Ft. Collins, CO – March 2, 2008 – New Belgium Brewing, maker of Fat Tire Amber Ale, is encouraging people to bare their alter ego, don a downhill costume and hit the slopes. It’s all part of the Taos Scavenger Hunt, an event created by New Belgium at Taos Ski Valley in New Mexico. The scavenger hunt, to be held on Monday, March 16, promises to be a day of fundraising, snow-sleuthing and sustainable schooling. Proceeds from the Taos Scavenger Hunt will be donated to the Field Institute of Taos, an organization that creates outdoor education programs to encourage an active, healthy lifestyle for kids and adults alike.

“Our goal is to bring something quirky and whimsical to the mountain and to give folks more of an insight into what we’re all about, while raising money and awareness for local non-profits,” said Mike Keller, New Belgium Brewing’s National Festivarian. “During the summer months we have Tour de Fat, our sustainable cycling circus, but we created the mountain scavenger hunt series to keep that fun going throughout the winter.”

Registration starts at 9:00 a.m, with the scavenger hunt running from 10 a.m. to 3 p.m. During the scavenger hunts, participants will search for both stationary and moving clues. The clues revolve around New Belgium Brewing, Taos Ski Valley, sustainability and the partnering non-profit. There is a good chance that, during the quest, participants will come across some odd sights, including Bigfoot, prom dresses, wild wigs and even a chicken to chase around!

“It’s an unpredictable, witty and informative day of riddle decoding, team bonding and entertainment,” continued Keller. “Just watch out for a stray wig or two on the slopes and if you do happen to get the hard-boiled egg from the chicken, don’t break it!”

Teams with the most points at the end of skiing and searching will receive prizes at the after party, held from 3 p.m. to 5 p.m. The after party will also include giveaways from New Belgium and Taos Ski Valley. Each participant will receive a New Belgium pint glass, made specifically for the event. The cost to enter is just $10, with all the proceeds going to the Field Institute of Taos.

“The New Belgium Scavenger Hunt is a blast!” said Alejandro Blake, Events Director at Taos Ski Valley. “It is one of the events we look forward to hosting annually. This will be the third year Taos hosts this event. It brings great energy to the resort. Our guests love it.”

The Taos Scavenger Hunt is the first in a three-hunt series. The other scavenger hunts will take place at Telluride Ski Resort on March 21 and Loveland Ski Area on April 4.

For more information, check out http://www.newbelgium.com/hunt.

About New Belgium Brewing Company

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit, and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.

Tales of the Cocktail Announces The 2nd Annual Cocktail Film Fest

Tickets on Sale Now

Tales of the Cocktail and W New Orleans invite movie buffs and libation lovers to indulge in celebrating the cocktail in three films. Cheryl Charming aka Miss Charming™, cocktail author and founder of MissCharming.com, plays hostess for the silver screenings.

Film Fest hostess, Cheryl Charming aka Miss Charming™ has been in the food and beverage industry since 1976, tending bar, authoring cocktail related books (9 so far), teaching bar tricks to Walt Disney World bartenders, and cocktail consulting. She is a member of The Bartenders Guild, and The Museum of the American Cocktail. She resides in Downtown Orlando and maintains the website MissCharming.com.

The Film Fest schedule is as follows:
• Saturday, April 11th, 4 p.m., King Creole
• Saturday, April 11th, 6-8 p.m., Dean Serneels is the Mad MXologist
• Saturday, April 11th, 8 p.m., Cocktail
• Saturday, April 11th, Midnight, Moulin Rouge

Seating for all films are dinner party style.

Tales of the Cocktail and W New Orleans invite movie buffs and libation lovers to indulge in an evening of celebrating the cocktail in three films. Cheryl Charming, cocktail author and founder of MissCharming.com, plays hostess for the silver screenings.

The Film Fest schedule is as follows:

Saturday, April 11, 2009
4 pm. King Creole
6 pm. Meet-n-Greet Dean Sernells
8 pm. Cocktail
Midnight Moulin Rouge

*Seating for all films are dinner party style*

Film Fest hostess, Cheryl Charming a.k.a. Miss Charming™ has been in the food and beverage industry since 1976, tending bar, authoring cocktail related books (nine so far), teaching bar tricks to Walt Disney World bartenders, cocktail consulting and teaching cocktail classes. She is a member of The Bartenders Guild and The Museum of the American Cocktail. She resides in Downtown Orlando and maintains the website MissCharming.com.

Chef Roberto Bustillo, Jr. of Zoë Restaurant will prepare inspired hors d’oeuvres for the day. Chef Bustillo has won two Gold Fleur de Lis Awards from New Orleans Wine and Food Experience in 2006 and 2007 and a Silver Fleur de Lis Award in 2008. Zoë Restaurant and Lounge is located on the second floor of the W New Orleans.

Saturday, April 11th

King Creole (1958)
4 pm.
This Elvis Presley summer hit of 1958 was filmed in New Orleans when he was 22 years old. The cast and crew blocked off the entire top floor of the Roosevelt Hotel (now Fairmont Hotel and soon to be Waldorf Astoria). King Creole was Elvis' last B&W film and is considered by critics to be his best. Elvis plays a nightclub busboy turned nightclub singer and even though there are many bar scenes not one single cocktail is mentioned, so we will be serving famous New Orleans cocktails including the Sazerac, Hurricane, Scarlet O'Hara, Ramos Gin Fizz, and French 75. Retro candy and popcorn will be served and popular soundtracks to look forward include Trouble, Hard Headed Woman, King Creole, New Orleans, and Dixieland Rock.

Dean Serneels is the Mad MXologist
6-8 pm.
Come meet Dean Serneels as the Mad Mixologist! This Dean of Drinks is an Inventor, Hospitality Consultant, Entertainer, Motivator, Flipping Mixologist and owner of Flairco.com. Dean will be sharing his skills in a hands-on bottle flipping workshop and will also entertain you with his magic and moves on the bar. Dean has won over 22 bartending awards, has appeared on the FOOD Network and as the bartender trainer on CMT's Search for the Ultimate Coyote. Dean is also the creative mind behind all of the Flairco brand bartending products. Join Dean as he flips, spins and tosses the fictitious Blue Turquoise from the film, Cocktail, Pink Squirrels, and Sex on the Beaches. Landshark beer will also be available.

Cocktail (1988)
8 pm.
Cocktail finally turns 21! And what better way to celebrate this summer hit of '88 than with dinner, drinks and a movie New York/Jamaican style! This film kick-started modern flair bartending worldwide and introduced three hit songs, Kokomo, Don't Worry, Be Happy and Addicted To Love. We celebrate the 21st birthday with Jamaican style food and birthday cake.
Special guest star, Dean Serneels will be present demonstrating the moves seen in the film.

Moulin Rouge (2001)
Midnight
Can-Can you join us for a midnight enchanting screening of this lush and visually-rich modern musical that was nominated for 8 Oscars? The Green Fairy will be upon us as we serve Absinthe in glass blown fountains at each table. Nibbles, bottled water and French wine will also be available.

Tickets and Special Rates
Tickets are required for Tales of the Cocktail Film Fest and can be purchased online at www.TalesoftheCocktail.com as of February 15, 2009 for $25 per showing. Ticket packages are available through the website. A special room rate of $99 at the W Hotel New Orleans available Thursday, April 9, 2009 through Monday, April 13, 2009. Please use promotion code LIF. For event guests, a rate of $12 per car will be available. For questions, please call 1-877-WHOTELS for assistance. Book a room online at www.TalesoftheCocktail.com.

Founders Releases Popular Kentucky Breakfast Stout

(GRAND RAPIDS, Mich) – It is a well-celebrated annual tradition – one that results in pilgrimages by die-hard craft beer lovers from throughout the Midwest – that is simply known as the release of Kentucky Breakfast Stout (KBS). Each March, Founders Brewing Company in Grand Rapids, Mich., releases its rich, barrel-aged brew in limited, high-demanded quantities.

Rated as an A / A+ by most major beer reviewers – and considered by some to be one of the Top 5 brews of its kind in the country – this Imperial Stout is well worth the wait. Only 1400 cases (33,600 bottles) will be sold in 2009, a slight increase over 2008.

“We are limited by the size of our brewing facility,” says Mike Stevens, Founders Brewing President. “By 2010, we plan to increase our production of Kentucky Breakfast…but it will still be significantly short of its demand.”

Kentucky Breakfast Stout is brewed with a massive amount of coffee and chocolates, before being aged a full year in oak bourbon barrels from Kentucky. These barrels are then stored 100 feet in the ground, in the caves of nearby gypsum mines, before returning to the tanks to be finished and bottled. KBS is a very labor intensive beer, requiring additional precision and devotion.

“While all of our beers are made with 100% pure deliciousness, I am personally drawn to the smell of the bourbon barrels,” says Alec Mull, Director of Brewing Operations. “The wood and bourbon flavors and aromas that surround the barrels become firmly entrenched in the fabric of the beer, and the chocolate and coffee find harmony with them. All of the characters are very distinct. While you can experience each independently, they also manage to work very well together and form a melded collage of flavor.”

Kentucky Breakfast Stout is available in limited quantities in 10 states and retails in 4-packs for $20.

“KBS is indeed an extraordinary beer,” Alec says. “We feel very lucky to be able to make this beer and are excited that everyone likes it so much.”

Founders Brewing Company, 235 Grandville Avenue SW in downtown Grand Rapids, is a proud member of the Michigan Brewers Guild. www.michiganbrewersguild.org.