PORTLAND, Ore. – July 31, 2008 – America’s economy may be in a downturn, but the effects didn’t show at the 21st annual Oregon Brewers Festival (OBF). The nation’s largest outdoor craft beer festival witnessed record attendance with 70,000 people, a 15 percent increase over last year’s all time high. Beer sales followed suit, also showing a 15 percent increase. The four-day event concluded on July 27th at Tom McCall Waterfront Park.
“We weren’t sure what to expect for attendance and sales given the economic situation, but we were prepared to take a hit,” explained festival director and founder Art Larrance. “Instead, rising gas prices seemed to have helped us. People are staying home this summer, and many chose to partake of our city’s mass transit and explore festivals taking place in their own backyard.”
Larrance added that perfect beer drinking weather in the 70s and low 80s also played a large role in the increase.
Despite rising keg costs, the OBF chose to stay the course with its pricing, offering a four-ounce taste for $1 or 14-ounces for $4.
The event kicked off on July 24th with a one-mile parade by brewers and beer lovers on the city’s sidewalks, led by Portland Mayor Tom Potter and accompanied by a small marching band. Upon arrival at the venue, Mayor Potter swung a wooden mallet to drive the brass tap into the official first keg of the festival, presented by Widmer Brothers Brewing Co.
The OBF served 73 different craft beers from 18 states across the country. The top selling product for the third year running was Cascade Brewing's Razberry Wheat out of Southwest Portland. Another light, refreshing fruit beer to sell out early was Hell or High Watermelon by San Francisco’s 21st Amendment Brewery. Portland’s Widmer Brothers Brewing sold a large quantity of its Full Nelson, an Imperial IPA brewed specifically for the OBF.
Beer lovers came from every state in the nation, and many countries around the world, to join in the celebration. The festival generated an economic impact of more than $1.5 million for the state.
Minors and designated drivers received access to the Crater Lake Rootbeer Garden, which served up complimentary cups of handcrafted rootbeer. Staff from the Wallowa Valley Together Project provided education on the potential dangers, risks, and unhealthy community norms associated with underage drinking; they were joined by high-school students of Teens Against Drugs & Alcohol, who promoted their “None before 21” campaign.
The Oregon Brewers Festival was founded in 1988 as an opportunity to expose the public to microbrews at a time when the craft brewing industry was just getting off the ground. Today, that industry has succeeded, especially in Oregon, where 60 brewing companies operate 90 brewing facilities. There are 30 breweries operating within the Portland city limits, more than any other city in the world; the Portland metro area boasts 38 breweries, more than any other metro area in the world. In fact, the Portland metro area is the largest craft brewing market in the United States, even though Portland ranks 23rd in population for metro areas in the nation.
The Oregon Brewers Festival always takes place the last full weekend in July. The 2009 dates are July 23rd through 26th. For more information, visit www.oregonbrewfest.com.
Thursday, July 31, 2008
Tall Sails and Ales – B.C.’s First Craft Beer and Culinary Tour by Sail This October
What do cheddar and ale soup, 2,500 square feet of sail, and the Gulf Islands have in common? They’re all featured on British Columbia’s craft beer tour by sail: the Tall Sails and Ales Tour, Oct. 23-29 on Canada’s west coast.
This tasting and culinary tour aboard the classic Canadian schooner Maple Leaf includes sampling 50 of the province’s top brews while cruising out-of-the-way places in the popular Gulf Islands. B.C. is one of the hotbeds in Canada for excellent craft beer, with many award-winning breweries.
The 6-night tour is totally customized and includes a packed itinerary not available to the general public. Highlights:
- A hilarious social history of B.C. brewing by historian Greg Evans
- Exclusive brewery tours and tasting meals with brew masters
- Cuisine paired to beer
- Visiting locations as diverse as a luxe new brewpub and a bucolic Gulf Islands brewery housed in a barn next to a field of cows
- Kick off the tour with a behind-the-scenes tour of Victoria
Under the sails of the 92-foot schooner Maple Leaf, guests will also:
- Cruise the Gulf Islands National Park
- Visit off-the-beaten-track wildlife hotspots (think porpoises, sea lions, seabirds)
- Receive a real culinary education
- Participate in frequent shore excursions and walks.
Evans is an astounding – and entertaining – well of information and social history. For example, by the end of the trip you’ll know which 19th century Victoria saloon featured rat-killing competitions for entertainment, how the Canadians took advantage of American prohibition, and which BC beers go best with dessert.
The tour is suitable for both beer aficionados and the traveler interested in island cruising and educational tours.
And guess what? It’s not the exclusive domain of men. The tour operator, Maple Leaf Adventures, has found that over the past three years, 40% of the trip’s guests have been women.
Maple Leaf Adventures is an award-winning B.C. eco-cruise company with a 22-year track record of offering “Trips of a Lifetime”. They’re listed as a Frommer’s “Best Travel Experience” and as one of the top 5 guided trips in Canada by Explore magazine.
Hand-crafted beer, the fastest growing segment of the alcoholic beverage industry in the US for three years in a row, offers the same complexity and range of flavor as wine. This tour’s flavours run the gamut, from Swans’ crisp, cold Arctic Ale to the chocolate creaminess of Gulf Islands Brewery’s Saturna Island Extra Stout. This will be the Tall Sails and Ales tour’s third year of operation.
Oct. 23-29, 6 nights, 7 days, C $2550 all inclusive except airfare. For those more interested in the Gulf Islands than beer, the company also runs an eco-cruise through the new Gulf Islands National Park Oct. 17-22 for C $1950.
Information: www.MapleLeafAdventures.com or 250.386.7245 or toll free 1.888.599.5323
Pre-and post-trip discounts are available for Maple Leaf Adventures guests at the Sidney Waterfront Inn and Spa in Sidney, B.C.
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About Maple Leaf Adventures
Maple Leaf Adventures has been offering natural and cultural history cruises aboard a classic tall ship since 1986. We have a reputation as one of Canada’s finest tour operators. A trip on Maple Leaf has been named by Frommer’s travel guide as one of Canada's 6 "Best Travel Experiences". Our multi-day excursions offer guests the opportunity to experience intimately the most beautiful places on the B.C. and Alaska coast, in the company of expert naturalists or historians, crew and chef. As a longtime practitioner of ecotourism, Maple Leaf pioneered travel in the Great Bear Rainforest and northwestern Vancouver Island, and has made significant contributions to conservation on the coast.
GRAND TETON BREWING COMPANY INTRODUCES A NEW BREW
XX Au Naturale Double Red Ale (Organic) is the late summer/early fall release of Grand Teton Brewing¹s 20th anniversary commemorative ³Cellar Reserve² beers.
July 29th, 2008
VICTOR, ID -- Grand Teton Brewing Company, known throughout the West for their exceptional microbrews, has introduced XX Au Naturale Double Red Ale, the latest in their ³Cellar Reserve² series of specialty beers. XX Au Naturale Double Red Ale will be available in kegs and 1 liter, flip-top bottles.
Grand Teton¹s most recent year-round brew, Au Naturale Organic Blonde Ale, was first brewed in summer of 2006 as a summer seasonal draft beer. However, at the end of the summer, it was too popular to discontinue. It became our next annual brew and 6-packs were introduced in May 2007. Crafted with organic German malt and hops, it has a clean, smooth character reminiscent of the best European lagers.
For our 20th Anniversary celebration, we¹ve traded in the blonde for a redhead while keeping our German roots. Still brewed with all German organic malt and hops, the XX Au Naturale is bigger, maltier‹and redder‹than the original. The reddish Vienna malts that give this ale its color provide a spicy sweetness and some caramel notes that perfectly complement roast or grilled chicken, pizza, or pasta. 7.5% alcohol by volume.
The Cellar Reserve series of beers are unique among average beers and even from other craft beers. Grand Teton¹s Cellar Reserves are brewed with specialty grains and more unusual ingredients than most micro brewed beers. Most ales and lagers are produced in 2-4 weeks. However, 3 to 8 months are spent on each of the Cellar Reserve specialty brews. They are also bottle and cask conditioned, which produces natural carbonation and will blend and smooth the flavors with age. These beers have a long shelf life and don¹t have to be rapidly consumed. Proper aging of these bottles creates beers to be cherished.
Grand Teton Brewing releases four or five different beers a year in the Cellar Reserve line. The production quantity is very limited. The Au Naturale Double Red is available in kegs and unique brown one-liter bottles, with captivating silver and gold labels. Each bottle has a flip-top and wire bale lid that has been sealed in colored wax.
The XX Au Naturale Double Red Ale will be available starting August at select locations in Idaho, Wyoming, Colorado, California, Oregon, Montana, Washington, New York and now Arizona, Wisconsin, Kansas and Missouri! Call the brewery at 1-888-899-1656 for information and availability on this exciting new product. Watch for our next Cellar Reserve beer, 20th Anniversary edition XX Bitch Creek Double ESB Ale early this Winter.
Grand Teton Brewing Company was founded in 1988 as the first modern ³micro² brewery in the state of Wyoming. Today, founder Charlie Otto and his company are in the top 100 craft breweries in North America. Premium microbrews include the 2X gold-medal-winning Bitch Creek ESB, Sweetgrass IPA, Workhorse Wheat and the favorites of the Yellowstone and Grand Teton National Parks, Old Faithful Ale (pale golden), Au Naturale (organic blonde ale) and Teton Ale (amber). From their production facility in Victor, Idaho, Grand Teton Brewing Company beers are hand-crafted from only the finest ingredients, including locally-grown grains and pure Teton mountain spring water. GTBC is a green company utilizing bio-diesel and feeding local farmer¹s cattle with spent grain from the brew kettle. Discriminating beer drinkers can
find their favorite GTBC brews on tap and in bottles throughout Idaho, Wyoming, Montana, Utah, California, Colorado, Oregon, Washington and now Wisconsin, Arizona, Kansas, New York and Missouri.
Alternative Fuels Power Anheuser-Busch Brewries
One in Seven Anheuser-Busch Beers Will Be Brewed Using Alternative Fuels by End of 2009
ST. LOUIS, Mo. (July 30, 2008) – More than five billion 12-oz. servings of beer – or about one in seven beers brewed by Anheuser-Busch in the United States – are expected to be brewed using renewable fuel by the end of 2009*, thanks to environmental efforts at the company’s 12 U.S. breweries. The company’s breweries in Houston and Fairfield, Calif., are currently installing alternative energy technology that will be operational by year end, and as a result the company’s U.S. breweries will run on more than 15 percent renewable fuel.
The Houston brewery will use biogas from a nearby landfill as part of an alternative fuel plan that when combined with the facility’s bio-energy recovery system (BERS), is anticipated to provide more than 70 percent of the brewery’s fuel needs. The Fairfield brewery will use BERS, a technology that turns brewing wastewater into fuel, and receive electricity from solar panels being hosted on-site.
“We have a long history of protecting and preserving the environment, and these projects will move us closer to our goal of running our U.S. operations on 15 percent renewable fuel by 2010,” said Doug Muhleman, group vice president, Brewing Operations and Technology, Anheuser-Busch, Inc. “It’s part of our pledge to be better environmental stewards of the world we share.”
Anheuser-Busch has entered into an agreement with Ameresco McCarty Energy to purchase biogas from Allied Waste Services’ McCarty Road Landfill in Houston, making use of an alternative fuel source for the company’s local brewery. The biogas is a natural byproduct of waste decomposition at the landfill. Currently, some of the biogas from the McCarty Road Landfill is being captured, processed and sold to a local utility, while the excess is flared (burned without energy recovery). Ameresco plans to capture some of that unused biogas and transport it to the Anheuser-Busch brewery through a six-mile underground pipeline.
The Fairfield brewery will generate 15 percent of its fuel needs from a Bio-Energy Recovery System (BERS) that is currently under construction. BERS technology turns nutrients in brewing wastewater into renewable biogas that is used to decrease the use of natural gas. In addition, the Fairfield brewery has entered into an agreement with SunEdison to host a solar power plant on the brewery’s property. The solar energy system will generate the equivalent of approximately 3 percent of the brewery’s electricity needs and also generate Renewable Energy Certificates (RECs) for businesses or individuals to purchase to offset their use of fossil fuel energy and greenhouse gas emissions. The 1.18 megawatt (DC) photovoltaic system will be constructed during the late summer.
Once the Houston and Fairfield projects are operational, 10 of Anheuser-Busch’s 12 U.S. breweries will be producing renewable fuel. Plans are currently underway to construct the 11th BERS in Williamsburg, Va., in 2009. The company’s brewery in Fort Collins, Colo., does not operate a BERS but applies nutrient-rich brewery wastewater to nearby land to grow crops that can be turned into biofuel. Anheuser-Busch is also exploring the use of wind, solar, wood and landfill gas at several other breweries.
Anheuser-Busch’s 12 U.S. breweries also recycle or reuse more than 99 percent of the solid waste from their brewing and packaging processes – a tradition that began in the late 1800s when the company first recycled brewers’ grain into cattle feed. This amounted to nearly four billion pounds of materials such as spent grain, beechwood chips, plastic, glass cullet, cardboard and metal in 2007. In addition, employees are encouraged to look for ways to conserve energy, water and raw materials in daily operations at the breweries and learn how to conserve energy and recycle at home through environmental fairs and the company’s annual “Green Week,” a yearly tradition dating back to 1990.
“We have great employees who work hard every day to ensure our breweries are conserving water, energy and raw materials as part of our Blue Ocean initiative, an enhanced productivity plan to deliver more than $1 billion in savings through 2010,” Muhleman said. “With our Blue Ocean project, we’re examining everything we do to make sure we are brewing our beers in a way that’s efficient, considers our environmental impacts and maintains the high standards of quality our customers expect when they drink a Budweiser.”
As a member of the U.S. EPA Climate Leaders Program, Anheuser-Busch has committed to reduce total greenhouse gas emissions to 5 percent below 2005 levels by the year 2010 for all of its U.S. operations. Using EPA standards, this reduction in total greenhouse gas emissions is the equivalent of taking nearly 30,000 passenger vehicles off the road or heating more than 14,000 homes. In addition, the company has also committed to increasing the total use of renewable fuel from 8 percent to 15 percent in the same time period.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.5 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country’s best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2008. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. For more information, visit www.anheuser-busch.com.
* “More than five billion 12-ounce servings” and “about one in seven beers brewed by Anheuser-Busch” are figures derived from taking the company’s U.S. beer production in 2007, converting it to equivalent 12-ounce servings and multiplying the figure by the estimated percentage of renewable fuel the company plans to use at its U.S. breweries in 2009.
DIAGRAM IMAGE AVAILABLE: Please contact Lynne Lotspeich at lynne.lotspeich@anheuser-busch.com for a diagram image of the landfill gas project.
ST. LOUIS, Mo. (July 30, 2008) – More than five billion 12-oz. servings of beer – or about one in seven beers brewed by Anheuser-Busch in the United States – are expected to be brewed using renewable fuel by the end of 2009*, thanks to environmental efforts at the company’s 12 U.S. breweries. The company’s breweries in Houston and Fairfield, Calif., are currently installing alternative energy technology that will be operational by year end, and as a result the company’s U.S. breweries will run on more than 15 percent renewable fuel.
The Houston brewery will use biogas from a nearby landfill as part of an alternative fuel plan that when combined with the facility’s bio-energy recovery system (BERS), is anticipated to provide more than 70 percent of the brewery’s fuel needs. The Fairfield brewery will use BERS, a technology that turns brewing wastewater into fuel, and receive electricity from solar panels being hosted on-site.
“We have a long history of protecting and preserving the environment, and these projects will move us closer to our goal of running our U.S. operations on 15 percent renewable fuel by 2010,” said Doug Muhleman, group vice president, Brewing Operations and Technology, Anheuser-Busch, Inc. “It’s part of our pledge to be better environmental stewards of the world we share.”
Anheuser-Busch has entered into an agreement with Ameresco McCarty Energy to purchase biogas from Allied Waste Services’ McCarty Road Landfill in Houston, making use of an alternative fuel source for the company’s local brewery. The biogas is a natural byproduct of waste decomposition at the landfill. Currently, some of the biogas from the McCarty Road Landfill is being captured, processed and sold to a local utility, while the excess is flared (burned without energy recovery). Ameresco plans to capture some of that unused biogas and transport it to the Anheuser-Busch brewery through a six-mile underground pipeline.
The Fairfield brewery will generate 15 percent of its fuel needs from a Bio-Energy Recovery System (BERS) that is currently under construction. BERS technology turns nutrients in brewing wastewater into renewable biogas that is used to decrease the use of natural gas. In addition, the Fairfield brewery has entered into an agreement with SunEdison to host a solar power plant on the brewery’s property. The solar energy system will generate the equivalent of approximately 3 percent of the brewery’s electricity needs and also generate Renewable Energy Certificates (RECs) for businesses or individuals to purchase to offset their use of fossil fuel energy and greenhouse gas emissions. The 1.18 megawatt (DC) photovoltaic system will be constructed during the late summer.
Once the Houston and Fairfield projects are operational, 10 of Anheuser-Busch’s 12 U.S. breweries will be producing renewable fuel. Plans are currently underway to construct the 11th BERS in Williamsburg, Va., in 2009. The company’s brewery in Fort Collins, Colo., does not operate a BERS but applies nutrient-rich brewery wastewater to nearby land to grow crops that can be turned into biofuel. Anheuser-Busch is also exploring the use of wind, solar, wood and landfill gas at several other breweries.
Anheuser-Busch’s 12 U.S. breweries also recycle or reuse more than 99 percent of the solid waste from their brewing and packaging processes – a tradition that began in the late 1800s when the company first recycled brewers’ grain into cattle feed. This amounted to nearly four billion pounds of materials such as spent grain, beechwood chips, plastic, glass cullet, cardboard and metal in 2007. In addition, employees are encouraged to look for ways to conserve energy, water and raw materials in daily operations at the breweries and learn how to conserve energy and recycle at home through environmental fairs and the company’s annual “Green Week,” a yearly tradition dating back to 1990.
“We have great employees who work hard every day to ensure our breweries are conserving water, energy and raw materials as part of our Blue Ocean initiative, an enhanced productivity plan to deliver more than $1 billion in savings through 2010,” Muhleman said. “With our Blue Ocean project, we’re examining everything we do to make sure we are brewing our beers in a way that’s efficient, considers our environmental impacts and maintains the high standards of quality our customers expect when they drink a Budweiser.”
As a member of the U.S. EPA Climate Leaders Program, Anheuser-Busch has committed to reduce total greenhouse gas emissions to 5 percent below 2005 levels by the year 2010 for all of its U.S. operations. Using EPA standards, this reduction in total greenhouse gas emissions is the equivalent of taking nearly 30,000 passenger vehicles off the road or heating more than 14,000 homes. In addition, the company has also committed to increasing the total use of renewable fuel from 8 percent to 15 percent in the same time period.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.5 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country’s best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2008. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. For more information, visit www.anheuser-busch.com.
* “More than five billion 12-ounce servings” and “about one in seven beers brewed by Anheuser-Busch” are figures derived from taking the company’s U.S. beer production in 2007, converting it to equivalent 12-ounce servings and multiplying the figure by the estimated percentage of renewable fuel the company plans to use at its U.S. breweries in 2009.
DIAGRAM IMAGE AVAILABLE: Please contact Lynne Lotspeich at lynne.lotspeich@anheuser-busch.com for a diagram image of the landfill gas project.
Tuesday, July 29, 2008
Beer is Again America's Alcohol Beverage of Choice
New Gallup Poll Shows Beer’s Lead Over Wine, Spirits is Back to Double-Digits; Shift Most Evident Among Adults Ages 30-49, Back to Beer After Trying Wine
ST. LOUIS (July 29, 2008) – According to a new Gallup poll, beer’s lead over wine and spirits has returned to double-digits for the first time since 2002, particularly among adults between the ages of 30 and 49 who tried wine for a few years then shifted back to beer.
The annual Consumption Habits poll, released Friday through Gallup’s Web site, shows that in combined data from Gallup’s 2004 and 2005 Consumption surveys, drinkers between the ages of 30 and 49 were about as likely to prefer wine as beer. Now, drinkers in this age bracket have shifted back to beer, with an average of 47 percent in the combined 2007-2008 data saying they most often drink beer. Drinking preferences among adults ages 21-29 have remained stable in recent years, with the majority showing a wide preference for beer.
“This poll shows what we’ve always known – that trends will come and go but beer is here to stay,” said Bob Lachky, executive vice president, Global Industry and Creative Development for Anheuser-Busch, Inc. and leader of “Here’s To Beer,” a two-year-old campaign that toasts Americans’ appreciation for beer. “More Americans are learning – or re‑learning – how to appreciate the wide variety of beer styles available and how easy it is to pair beer with all types of food, which is also attracting new adult consumers to the beer category.”
Beer continues to represent the largest segment in the alcohol beverage category in volume and dollar sales, accounting for 56 percent of all alcohol beverage servings. The Anheuser-Busch-led “Here’s To Beer” campaign was launched to help consumers develop a deeper appreciation for beer while providing tools for retailers and distributors to grow their beer business.
The campaign re-launched its Web site – www.herestobeer.com– in April 2008 with enhanced interactive tools to help consumers learn about beer’s ingredients, styles, the brewing process, the importance of proper pouring and glassware, and how to pair beer with food. The Web site also offers expert tips for food-pairing with videos featuring Food Network personality and cookbook author Dave Lieberman.
HTBMarketing.com, the “members only” site for beer wholesalers, provides downloadable sign making and point-of-sale templates to create attractive in-store materials to elevate and enhance the beer aisle. Beyond the more than 600 wholesalers in the Anheuser‑Busch network, an additional 350 members from the ranks of competitive brewers and non A-B wholesalers are also registered members.
“Here’s To Beer” also sponsors the annual St. Louis Brewers Heritage Festival in Forest Park. The festival is quickly becoming a must-attend event for beer industry leaders and enthusiasts, where more than 70 styles of beers were sampled from Anheuser-Busch and local craft brewers. The festival drew 15,000 people at its inaugural event in 2007 and this year drew 20,000 people from across the country.
Monday, July 28, 2008
Beer vs. Wine? You Make The Call!
Majestic Wines and Schlafly Beer go head-to-head at the first-ever
“Beer vs. Wine” Dinner at the Sheraton Clayton Plaza Hotel
St. Louis, Mo., June 28, 2008…The Sheraton® Clayton Plaza Hotel St. Louis will be hosting their first-ever “Beer vs. Wine” Dinner on Wednesday, July 30, 2008 from 6:00 until 10:00 pm.
Sheraton Clayton Executive Chef Christian Gullet, along with Majestic Wines and Schlafly Beer, will be planning and executing a five-course gourmet dining experience that will feature specialty wines and beer strategically paired for each course, in a challenge for top honors – and where the guests are the ultimate culinary winners!
Guests will have the opportunity to sample each course and the companion wine and beer selections, and then will fill out a scorecard for that round; after all courses have been served, all scorecards will be tallied and the winning libation will be announced. Besides the opportunity to sample the various vintage wines and craft beers from Majestic Wines and Schlafly Beer, guests will have the opportunity to purchase their favorite choices after the dinner concludes.
Tickets for the inaugural “Beer vs. Wine” Dinner are $75.00, and include a welcome reception prior to the dinner, commentary by experts and full descriptions of the wines and beers served, and the five-course gourmet dinner. The evening will also feature a charitable raffle and silent auction. Prizes include a weekend 2-night stay from the Sheraton Clayton, a magnum of wine selected by Majestic Wines, and a Schlafly reserve pint with opener from Schlafly Beer. Proceeds from the “Beer vs. Wine” Dinner will benefit the Gateway Chapter of The Leukemia & Lymphoma Society.
Because the inaugural “Beer vs. Wine” dinner has been planned as an intimate gathering, space is limited and reservations are highly recommended – call the Sheraton Clayton at (314) 719-4318 to make your reservations for this exclusive dining experience. Additional details about the “Beer vs. Wine” Dinner can be found at the hotel’s web site www.starwoodhotels.com/Sheraton_Clayton/.
About the Sheraton® Clayton Plaza Hotel St Louis Located in the bustling downtown of Clayton, a sophisticated western suburb of St. Louis, the property is in the center of several Forbes and Fortune 500 businesses, as well as restaurants, art galleries, specialty boutiques and shopping.
The hotel’s amenities include an indoor swimming pool, expanded fitness facility, business center, concierge service and complimentary shuttle service to nearby Lambert International Airport. The hotel’s 259 rooms and suites feature the Sheraton Suite Sleeper Bed, high-speed Internet access, and other amenities for both business and leisure travelers.
Conveniently located in the business hub of St. Louis, the hotel offers 18,000 square feet of meeting and banquet space to accommodate a wide variety of groups. Space includes an executive boardroom, three ballrooms and several breakout rooms.
For additional information on the property, including rates and availability, please visit www.starwoodhotels.com/Sheraton_Clayton/.
About Marcus Hotels and Resorts
Marcus Hotels and Resorts owns or manages a distinctive portfolio of 20 hotels, resorts and other properties in 10 states, with three additional properties under development. The company owns eight hotels and resorts, is a third-party manager for 12 hotels, resorts and other properties and is providing technical and pre-opening services for the Carmel City Center Hotel in Carmel, Ind., the Venturella Resort and Spa in Orlando, Fla. and the 7th Wave Resort in West Warwick, RI.
About The Marcus Corporation
Headquartered in Milwaukee, Wis., The Marcus Corporation is a leader in the lodging and entertainment industries. In addition to its Marcus Hotels and Resorts division, the company’s movie theatre division, Marcus Theatres®, owns or manages 678 screens at 56 locations in Wisconsin, Illinois, Minnesota, Ohio, North Dakota, Iowa, and Nebraska and one family entertainment center in Wisconsin. For more information, visit the company’s Web site at www.marcuscorp.com
Sunday, July 13, 2008
NEW ORLEANS GRANTED OFFICIAL COCKTAIL— THE SAZERAC
JOIN IN THE CELEBRATION BY TOASTING THE ONLY CITY WITH ITS OWN OFFICIAL COCKTAIL ON WEDNESDAY JULY 16th
NEW ORLEANS – July 8, 2008-- Tales of the Cocktail, the most spirited event of the summer begins its five-day celebration of dining and drinking and the history of the cocktail in New Orleans with a toasting event at the Hotel Monteleone on Wednesday, July 16th at 2:00pm. Join Founder Ann Tuennerman, Senator Edwin Murray and House Representative Cedric Richmond as we honor the only city with its own official cocktail. The Sazerac Cocktail has been designated the Official Cocktail of the New Orleans.
WHO:
Senator Edwin Murray, House Representative Cedric Richmond, Founder of Tales of the Cocktail Ann Tuennerman and Tales of the Cocktails first brand ambassador Kevin Brauch, host of “The Thirsty Traveler”.
WHAT:
Toasting New Orleans Official Cocktail, The Sazerac along with Tales of the Cocktail’s first cocktail ambassador Kevin Brauch, host of “The Thirsty Traveler”
Enjoy complimentary Sazeracs, the 2008 Cocktail Competition winner, the Punch and Judy created by Charlotte Voisey and Sazerac cupcakes created by Steve Himelfarb of Cake Café.
WHERE:
Hotel Monteleone, Riverview Room
214 Rue Royale
New Orleans, Louisiana
WHEN:
Wednesday July 16, 2008
2:00 P.M.
WHAT ELSE:
History of the Sazerac
19th century pharmacist Antoine Amedee Peychaud, who operated his apothecary on Royal Street in the French Quarter, invented the Sazerac in New Orleans. Peychaud, a refugee of the slave rebellions of St.-Domingue (which became the nation of Haiti), concocted his own special blend of aromatic bitters, added them to French Brandy, made by Sazerac des Forge et Fils of Limoges, France, along with a little Louisiana cane sugar. This classic libation, over the course of the 19th century has evolved into the drink we know today, the Sazerac, which is composed of rye whiskey, sugar, absinthe (or a substitute), and Peychaud's Bitters. Regardless of whether it was the world's "first" cocktail, the Sazerac is among the first, and likely the Sazerac is the first cocktail born in the Crescent City.
Upholding ongoing traditions that distinguish this part of the country hold Louisiana and New Orleans together. The Sazerac has always been a greeting to first-time visitors to the state as well as a familiar companion to lifetime residents. The Sazerac is History in a glass.
Tickets are on sale now for the most spirited event of the summer. Tales of the Cocktail takes place in the New Orleans French Quarter, July 16-20, 2008, and features five days of delicious events such as cocktail mixing demonstrations and tastings, food and drink seminars, dinner pairings, author meet and greets and more – all presented by the country’s hottest mixologists, bartenders, chefs and authors. Purchase individual tickets, day passes or packages for the largest gathering of cocktail experts in the country. Stay at the legendary Hotel Monteleone, event headquarters for a full-bodied Tales of the Cocktail experience. Book tickets and hotel rooms at www.TalesoftheCocktail.com.
NEW ORLEANS – July 8, 2008-- Tales of the Cocktail, the most spirited event of the summer begins its five-day celebration of dining and drinking and the history of the cocktail in New Orleans with a toasting event at the Hotel Monteleone on Wednesday, July 16th at 2:00pm. Join Founder Ann Tuennerman, Senator Edwin Murray and House Representative Cedric Richmond as we honor the only city with its own official cocktail. The Sazerac Cocktail has been designated the Official Cocktail of the New Orleans.
WHO:
Senator Edwin Murray, House Representative Cedric Richmond, Founder of Tales of the Cocktail Ann Tuennerman and Tales of the Cocktails first brand ambassador Kevin Brauch, host of “The Thirsty Traveler”.
WHAT:
Toasting New Orleans Official Cocktail, The Sazerac along with Tales of the Cocktail’s first cocktail ambassador Kevin Brauch, host of “The Thirsty Traveler”
Enjoy complimentary Sazeracs, the 2008 Cocktail Competition winner, the Punch and Judy created by Charlotte Voisey and Sazerac cupcakes created by Steve Himelfarb of Cake Café.
WHERE:
Hotel Monteleone, Riverview Room
214 Rue Royale
New Orleans, Louisiana
WHEN:
Wednesday July 16, 2008
2:00 P.M.
WHAT ELSE:
History of the Sazerac
19th century pharmacist Antoine Amedee Peychaud, who operated his apothecary on Royal Street in the French Quarter, invented the Sazerac in New Orleans. Peychaud, a refugee of the slave rebellions of St.-Domingue (which became the nation of Haiti), concocted his own special blend of aromatic bitters, added them to French Brandy, made by Sazerac des Forge et Fils of Limoges, France, along with a little Louisiana cane sugar. This classic libation, over the course of the 19th century has evolved into the drink we know today, the Sazerac, which is composed of rye whiskey, sugar, absinthe (or a substitute), and Peychaud's Bitters. Regardless of whether it was the world's "first" cocktail, the Sazerac is among the first, and likely the Sazerac is the first cocktail born in the Crescent City.
Upholding ongoing traditions that distinguish this part of the country hold Louisiana and New Orleans together. The Sazerac has always been a greeting to first-time visitors to the state as well as a familiar companion to lifetime residents. The Sazerac is History in a glass.
Tickets are on sale now for the most spirited event of the summer. Tales of the Cocktail takes place in the New Orleans French Quarter, July 16-20, 2008, and features five days of delicious events such as cocktail mixing demonstrations and tastings, food and drink seminars, dinner pairings, author meet and greets and more – all presented by the country’s hottest mixologists, bartenders, chefs and authors. Purchase individual tickets, day passes or packages for the largest gathering of cocktail experts in the country. Stay at the legendary Hotel Monteleone, event headquarters for a full-bodied Tales of the Cocktail experience. Book tickets and hotel rooms at www.TalesoftheCocktail.com.
CNBC PRESENTS "AMERICAN ORIGINALS: BUDWEISER"
ORIGINAL CNBC SPECIAL TAKES YOU INSIDE ANHEUSER-BUSCH FOR AN UNPARALLELED, ALL-ACCESS LOOK AT THIS FAMILY RUN BUSINESS AND ITS FIGHT FOR INDEPENDENCE
One-Hour Special Reported by CNBC's Scott Wapner to Premiere on Thursday, July 17th at 9PM & 12AM ET on CNBC
ENGLEWOOD CLIFFS, N.J., July 11, 2008-Nothing is more American than an afternoon baseball game and an ice-cold beer. Not just any beer....A Budweiser. Anheuser-Busch has been brewing Bud for more than 130 years and while other American beer companies have either been bought or merged with breweries overseas, Anheuser-Busch remains a dedicated American company.
On Thursday, July 17th at 9PM & 12AM ET, CNBC presents "American
Originals: Budweiser," an original CNBC special hosted by Scott Wapner.
CNBC, First in Business Worldwide, taps into the beer industry with unprecedented access revealing how Anheuser-Busch cultivated its Budweiser brand, how they're losing market share to microbreweries, wine and spirits and imports and facing a hostile takeover, and how the American icon plans to overcome these challenges and stay on top.
The program tells the history of the largest brewer in the United States. It takes us from the mid 19th century when German immigrant Eberhard Anheuser took over "The Bavarian Brewery" to his son-in-law Adolphus Busch's investment in pasteurization and a mechanized bottling to the creation of Budweiser, the King of Beers. The special also introduces the Anheuser-Busch brewmasters to show the extreme length this admired and desired company goes to make sure their beers maintain consistency and quality.
To win in the beer wars it is just as much about promotion as it is product and Anheuser-Busch pours hundreds of millions of dollars into U.S. advertising each year. It's the company that brought us the Clydesdales, the bud girls and Spuds MacKenzie, the original party animal and one day a year, Super Bowl Sunday, Anheuser-Bush gets the very biggest bang for its buck. Between Clydesdale appearances and sports sponsorships including Bud being the official beer sponsor of the
2008 Olympics in Beijing, it's not just a beer...it's a brand.
CNBC also takes a look at present day and the company's current CEO, August Busch IV. Anheuser-Busch now has a portfolio of more than 310 products and brews 128 different beers dominating the nation's brewing industry with nearly 50% market share. But, the company is seeing a devastating trend in the 21st century-people just aren't drinking as much beer. With U.S. beer sales flat and its biggest competitors partnering with foreign breweries, the question is will Anheuser-Busch be able to remain an American company after 150 years?
The King of Beers has learned from experience that a great product and outstanding marketing doesn't give it a lock on the number one slot.
Anheuser-Busch is always looking for the next beer breakthrough...
CNBC's "American Originals: Budweiser" will re-air on Sunday, July 20th at 10PM ET, Sunday, July 27th at 12AM ET and Monday, July 28th at 9PM & 12AM ET.
For more information including program highlights and slideshows, log
onto: insidebudweiser.cnbc.com.
"American Originals: Budweiser" is produced exclusively for CNBC by Kurtis Productions. Sharon Barrett is the executive from Kurtis Productions and Chuck Schaeffer is the executive producer from CNBC.
Jonathan Wald is Senior Vice President, Business News at CNBC.
About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to approximately 400 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing www.cnbc.com.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at
One-Hour Special Reported by CNBC's Scott Wapner to Premiere on Thursday, July 17th at 9PM & 12AM ET on CNBC
ENGLEWOOD CLIFFS, N.J., July 11, 2008-Nothing is more American than an afternoon baseball game and an ice-cold beer. Not just any beer....A Budweiser. Anheuser-Busch has been brewing Bud for more than 130 years and while other American beer companies have either been bought or merged with breweries overseas, Anheuser-Busch remains a dedicated American company.
On Thursday, July 17th at 9PM & 12AM ET, CNBC presents "American
Originals: Budweiser," an original CNBC special hosted by Scott Wapner.
CNBC, First in Business Worldwide, taps into the beer industry with unprecedented access revealing how Anheuser-Busch cultivated its Budweiser brand, how they're losing market share to microbreweries, wine and spirits and imports and facing a hostile takeover, and how the American icon plans to overcome these challenges and stay on top.
The program tells the history of the largest brewer in the United States. It takes us from the mid 19th century when German immigrant Eberhard Anheuser took over "The Bavarian Brewery" to his son-in-law Adolphus Busch's investment in pasteurization and a mechanized bottling to the creation of Budweiser, the King of Beers. The special also introduces the Anheuser-Busch brewmasters to show the extreme length this admired and desired company goes to make sure their beers maintain consistency and quality.
To win in the beer wars it is just as much about promotion as it is product and Anheuser-Busch pours hundreds of millions of dollars into U.S. advertising each year. It's the company that brought us the Clydesdales, the bud girls and Spuds MacKenzie, the original party animal and one day a year, Super Bowl Sunday, Anheuser-Bush gets the very biggest bang for its buck. Between Clydesdale appearances and sports sponsorships including Bud being the official beer sponsor of the
2008 Olympics in Beijing, it's not just a beer...it's a brand.
CNBC also takes a look at present day and the company's current CEO, August Busch IV. Anheuser-Busch now has a portfolio of more than 310 products and brews 128 different beers dominating the nation's brewing industry with nearly 50% market share. But, the company is seeing a devastating trend in the 21st century-people just aren't drinking as much beer. With U.S. beer sales flat and its biggest competitors partnering with foreign breweries, the question is will Anheuser-Busch be able to remain an American company after 150 years?
The King of Beers has learned from experience that a great product and outstanding marketing doesn't give it a lock on the number one slot.
Anheuser-Busch is always looking for the next beer breakthrough...
CNBC's "American Originals: Budweiser" will re-air on Sunday, July 20th at 10PM ET, Sunday, July 27th at 12AM ET and Monday, July 28th at 9PM & 12AM ET.
For more information including program highlights and slideshows, log
onto: insidebudweiser.cnbc.com.
"American Originals: Budweiser" is produced exclusively for CNBC by Kurtis Productions. Sharon Barrett is the executive from Kurtis Productions and Chuck Schaeffer is the executive producer from CNBC.
Jonathan Wald is Senior Vice President, Business News at CNBC.
About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to approximately 400 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing www.cnbc.com.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at
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