The Third Annual Event Raises Money for the Field Institute of Taos
Ft. Collins, CO – March 2, 2008 – New Belgium Brewing, maker of Fat Tire Amber Ale, is encouraging people to bare their alter ego, don a downhill costume and hit the slopes. It’s all part of the Taos Scavenger Hunt, an event created by New Belgium at Taos Ski Valley in New Mexico. The scavenger hunt, to be held on Monday, March 16, promises to be a day of fundraising, snow-sleuthing and sustainable schooling. Proceeds from the Taos Scavenger Hunt will be donated to the Field Institute of Taos, an organization that creates outdoor education programs to encourage an active, healthy lifestyle for kids and adults alike.
“Our goal is to bring something quirky and whimsical to the mountain and to give folks more of an insight into what we’re all about, while raising money and awareness for local non-profits,” said Mike Keller, New Belgium Brewing’s National Festivarian. “During the summer months we have Tour de Fat, our sustainable cycling circus, but we created the mountain scavenger hunt series to keep that fun going throughout the winter.”
Registration starts at 9:00 a.m, with the scavenger hunt running from 10 a.m. to 3 p.m. During the scavenger hunts, participants will search for both stationary and moving clues. The clues revolve around New Belgium Brewing, Taos Ski Valley, sustainability and the partnering non-profit. There is a good chance that, during the quest, participants will come across some odd sights, including Bigfoot, prom dresses, wild wigs and even a chicken to chase around!
“It’s an unpredictable, witty and informative day of riddle decoding, team bonding and entertainment,” continued Keller. “Just watch out for a stray wig or two on the slopes and if you do happen to get the hard-boiled egg from the chicken, don’t break it!”
Teams with the most points at the end of skiing and searching will receive prizes at the after party, held from 3 p.m. to 5 p.m. The after party will also include giveaways from New Belgium and Taos Ski Valley. Each participant will receive a New Belgium pint glass, made specifically for the event. The cost to enter is just $10, with all the proceeds going to the Field Institute of Taos.
“The New Belgium Scavenger Hunt is a blast!” said Alejandro Blake, Events Director at Taos Ski Valley. “It is one of the events we look forward to hosting annually. This will be the third year Taos hosts this event. It brings great energy to the resort. Our guests love it.”
The Taos Scavenger Hunt is the first in a three-hunt series. The other scavenger hunts will take place at Telluride Ski Resort on March 21 and Loveland Ski Area on April 4.
For more information, check out http://www.newbelgium.com/hunt.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit, and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
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