Colorado-based Bicycle Advocate Promotes a Two-wheeled Lifestyle
Ft. Collins, CO – July 31, 2009 – One month, 2,000 miles and countless friends later, Ryan Van Duzer is nearing Washington, D.C. on his two-wheeled, cross-country expedition. On June 20, Van Duzer departed from San Diego on a three-speed cruiser bike and is scheduled to arrive in the nation’s capital by August 10 for a celebration of his journey with the League of American Bicyclists and the National Geographic Society. While the trip is ending soon, you can still experience Duzer (a witty character with bikes on the brain), donate to Community Cycles (www.ryanvanduzer.com), and sign up for Team Wonderbike (http://www.teamwonderbike.com) before his trip ends.
The cross-country trip appropriately concludes in Washington, D.C., where he will proudly share his message of bicycle advocacy. With some details still to be determined, Van Duzer will be the toast of a public event in National Geographic’s courtyard where he will meet with representatives from the League of American Bicyclists as well as Bicycle Friendly Business designees and members of the Congressional Bike Caucus.
“The League of American Bicyclists is excited to welcome Ryan Van Duzer to D.C.,” said Andy Clarke, League of American Bicyclists President. “Duzer embodies the League’s philosophy that bicycling can be used for fun, fitness and transportation. We are eager to hear his stories of how America is truly becoming a bicycle-friendly nation one community at a time.”
As he pedals across the nation, Van Duzer spreads the gospel of New Belgium Brewing’s Team Wonderbike and his life-long passion for biking. He continues to meet with advocacy groups, bike lovers, and city planners from America’s Bicycle Friendly Communities (http://www.bikeleague.org/programs/bicyclefriendlyamerica/communities/) as recognized by the League of American Bicyclists.
“My trek so far has encouraged my belief that people everywhere love simple things – a home cooked meal, a trusty bike, a good beer,” said Van Duzer. “As I start heading toward our nation’s capital I am enthusiastic about how we as a country can benefit by more people embracing the two-wheeled lifestyle.”
People across the country have been tuning in to Van Duzer’s personal story through his charismatic video diary, blogs, and Twitter and Facebook updates. Track his journey at http://www.newbelgium.com/duzer and come along when he gets to your area to share a meal, a beer or a bike ride.
New Belgium Brewing, maker of Fat Tire Amber Ale, is sponsoring Van Duzer’s travels as part of its Team Wonderbike initiatives (http://www.newbelgium.com/team-wonderbike). Team Wonderbike was created by New Belgium to inspire and encourage folks to use their bike instead of their car as often as possible. Team Wonderbike membership is currently 18,000 strong, with more joining daily as Van Duzer’s trek gets people thinking, “If he can ride across the country, I can ride to work!”
“With the help of the League of American Bicyclists, we are seeing the magic of a nationwide network of bicycle advocates pulling together,” said Bryan Simpson, New Belgium Spokesperson and Team Wonderbike Spokes Model. “We’ve seen people across the country join Ryan on rides or offer him a place to sleep. We’ve witnessed the bicycling community rally together for a cause. It’s nothing short of inspirational.”
Visit http://www.newbelgium.com/duzer to look at the map and watch Duzer’s video blog.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit, and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
Showing posts with label new belgium. Show all posts
Showing posts with label new belgium. Show all posts
Friday, July 31, 2009
Thursday, April 16, 2009
NEW BELGIUM BREWING TO DISTRIBUTE SUNSHINE WHEAT IN CANS
A Longtime Favorite Becomes the Second New Belgium Brew to Don Aluminum
Fort Collins, CO – April 15, 2009 – New Belgium Brewing today announced that it will be packaging and distributing Sunshine Wheat in aluminum cans in Colorado only this spring. New Belgium, known for its commitment to quality and sustainability, will begin distributing a short run of cans in April. New Belgium installed its first canning line in 2008 and began rolling out Fat Tire in cans last summer.
A filtered wheat beer, Sunshine Wheat swirls in the mouth with ripples of coriander and orange peel tartness, settling into a sea of honey and apple tones. A recent web poll on www.newbelgium.com indicated that Sunshine Wheat was in the top three favorites for the next canned New Belgium beer.
“People have been asking for a more portable Sunshine Wheat for a while, so we’re excited to make this our second canned offering,” said Bryan Simpson, spokesperson for New Belgium. “Cans have many intrinsic benefits that New Belgium values; they are easily recyclable, transport lighter than glass and can be easily packed in and out when camping or enjoying the Great Outdoors.”
The cans, which are 100% recyclable, will feature Sunshine Wheat’s original watercolor artwork with color twist to reflect a summery green and yellow.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Amber Ale and other Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
Fort Collins, CO – April 15, 2009 – New Belgium Brewing today announced that it will be packaging and distributing Sunshine Wheat in aluminum cans in Colorado only this spring. New Belgium, known for its commitment to quality and sustainability, will begin distributing a short run of cans in April. New Belgium installed its first canning line in 2008 and began rolling out Fat Tire in cans last summer.
A filtered wheat beer, Sunshine Wheat swirls in the mouth with ripples of coriander and orange peel tartness, settling into a sea of honey and apple tones. A recent web poll on www.newbelgium.com indicated that Sunshine Wheat was in the top three favorites for the next canned New Belgium beer.
“People have been asking for a more portable Sunshine Wheat for a while, so we’re excited to make this our second canned offering,” said Bryan Simpson, spokesperson for New Belgium. “Cans have many intrinsic benefits that New Belgium values; they are easily recyclable, transport lighter than glass and can be easily packed in and out when camping or enjoying the Great Outdoors.”
The cans, which are 100% recyclable, will feature Sunshine Wheat’s original watercolor artwork with color twist to reflect a summery green and yellow.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Amber Ale and other Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
Wednesday, April 8, 2009
RETURN OF THE BIERE DE MARS
(Fort Collins, CO. April 6, 2009) - With a sour flash of Brettanomyces yeast, citrusy notes of lemon verbena and a dry finish, New Belgium’s Biere de Mars evokes the hearty character of the Belgian countryside. Brewed with barley, oats and wheat malt, Biere de Mars is the latest offering in the brewery’s newly created Lips of Faith program. Lips of Faith offerings feature spiced, fruit and wood beers on a regular rotation (http://www.newbelgium.com/beer).
“Picture rolling hills, brick farmhouses and an area once rich in mining,” says New Belgium’s brewmaster Peter Bouckaert. “I want you to visualize the organic architecture of Victor Horta, a curving banister with soft light falling from the window. This is what we tried to put into this beer.”
A wild Brettanomyces yeast strain added for bottle-conditioning creates a refreshingly sour flash across the palate. Lemon peel coupled with lemon verbena imparts some fruitlike character and a citrusy finish. Peter has allowed for a five-month shelf life during which the beer should mature nicely.
Biere de Mars is an old favorite at New Belgium that has not been produced in over three years. It will be available on draft and in 22-oz. bombers through the brewery’s Lips of Faith program throughout the year.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit, and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
“Picture rolling hills, brick farmhouses and an area once rich in mining,” says New Belgium’s brewmaster Peter Bouckaert. “I want you to visualize the organic architecture of Victor Horta, a curving banister with soft light falling from the window. This is what we tried to put into this beer.”
A wild Brettanomyces yeast strain added for bottle-conditioning creates a refreshingly sour flash across the palate. Lemon peel coupled with lemon verbena imparts some fruitlike character and a citrusy finish. Peter has allowed for a five-month shelf life during which the beer should mature nicely.
Biere de Mars is an old favorite at New Belgium that has not been produced in over three years. It will be available on draft and in 22-oz. bombers through the brewery’s Lips of Faith program throughout the year.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit, and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
New Belgium Brewing Pedals into Indiana on April 20
Brewery Brings Bombers of Fat Tire, 1554 and Mothership Wit
to the Hoosier State
Fort Collins, CO – April 7, 2009 – New Belgium Brewing, the third-largest craft brewer in the U.S., today announced that 22-ounce bombers of Fat Tire, 1554 and Mothership Wit will be available throughout Indiana beginning April 20. Indiana is one of four new markets for New Belgium in early 2009.
“We’re excited to be rolling into Indiana,” said Bryan Simpson, spokesperson from New Belgium. “There’s a savvy bike scene and an appreciation for good beer so it should be a great fit all around.”
New Belgium is nationally recognized for its progressive environmental practices. By tapping into one of its core values of environmental stewardship, consumers can enjoy their new favorite beers even more. All of New Belgium’s beers are produced at a brewery where choices like reduced greenhouse emissions, green building techniques and water conservation are a cultural way of life.
Indiana residents looking to learn more about New Belgium can check out the New Belgium newsletter, The Tinkerer: http://www.newbelgium.com/the-tinkerer or New Belgium’s site: www.newbelgium.com. For those who love man’s greatest invention (the bicycle) as much as New Belgium, join Team Wonderbike today: http://www.teamwonderbike.com/.
Here are the beers New Belgium is bringing to Indiana:
Fat Tire
Like the ageless delight of pedaling a bicycle, Fat Tire Amber Ale’s appeal is in its feat of balance: Toasty malt flavors (sorta like biscuits just pulled from the oven) coasting in equilibrium with crisp hoppiness. Delicious stability - in the world of sometimes-precarious beer flavors – is perhaps what prompted one consumer to say, “This beer just makes you smile.”
Fat Tire’s depth of flavor, achieved with neither a disproportionate sway toward hops or malts, tandems well with a full spectrum of today’s engaging cuisines. Salmon, dry-aged cheeses, roasted chilies, omelets at midnight, sweet potato French fries and just about anything with grill marks or garlic are just a few of the edibles we like to partner up with our Amber Ale.
1554
Other than being dark in color, 1554 has little in common with Porters or Stouts. The beer is fermented at relatively high temperatures using a European lager yeast that imparts a refreshing, zesty acidity. Chocolate and coffee tones in the nose give way to a surprisingly clean finish. With 1554 we hoped to create a beer similar to what folks enjoyed nearly five-hundred years ago without ignoring five-hundred years of technological innovation.
Mothership Wit
New Belgium’s first organic beer offering, Mothership Wit elevates the zesty Wit or White beers of Belgium with wheat malt, coriander and orange peel spicing - all of which are organically grown. The Mothership experience begins with a cloudy pale yellow appearance capped by a creamy white head. Next is the alluring, slightly spicy, floral nose. The refreshing taste is the result of a gravitational balance of citrus and sour flavors held in suspension by a bright burst of carbonation.
By mid-2009, New Belgium beers will be available in 26 states across the United States. Fat Tire is the brewery’s flagship brew, with its other year-round and seasonal Belgian beers recognized for their mature flavors, unique history and high quality ingredients.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
to the Hoosier State
Fort Collins, CO – April 7, 2009 – New Belgium Brewing, the third-largest craft brewer in the U.S., today announced that 22-ounce bombers of Fat Tire, 1554 and Mothership Wit will be available throughout Indiana beginning April 20. Indiana is one of four new markets for New Belgium in early 2009.
“We’re excited to be rolling into Indiana,” said Bryan Simpson, spokesperson from New Belgium. “There’s a savvy bike scene and an appreciation for good beer so it should be a great fit all around.”
New Belgium is nationally recognized for its progressive environmental practices. By tapping into one of its core values of environmental stewardship, consumers can enjoy their new favorite beers even more. All of New Belgium’s beers are produced at a brewery where choices like reduced greenhouse emissions, green building techniques and water conservation are a cultural way of life.
Indiana residents looking to learn more about New Belgium can check out the New Belgium newsletter, The Tinkerer: http://www.newbelgium.com/the-tinkerer or New Belgium’s site: www.newbelgium.com. For those who love man’s greatest invention (the bicycle) as much as New Belgium, join Team Wonderbike today: http://www.teamwonderbike.com/.
Here are the beers New Belgium is bringing to Indiana:
Fat Tire
Like the ageless delight of pedaling a bicycle, Fat Tire Amber Ale’s appeal is in its feat of balance: Toasty malt flavors (sorta like biscuits just pulled from the oven) coasting in equilibrium with crisp hoppiness. Delicious stability - in the world of sometimes-precarious beer flavors – is perhaps what prompted one consumer to say, “This beer just makes you smile.”
Fat Tire’s depth of flavor, achieved with neither a disproportionate sway toward hops or malts, tandems well with a full spectrum of today’s engaging cuisines. Salmon, dry-aged cheeses, roasted chilies, omelets at midnight, sweet potato French fries and just about anything with grill marks or garlic are just a few of the edibles we like to partner up with our Amber Ale.
1554
Other than being dark in color, 1554 has little in common with Porters or Stouts. The beer is fermented at relatively high temperatures using a European lager yeast that imparts a refreshing, zesty acidity. Chocolate and coffee tones in the nose give way to a surprisingly clean finish. With 1554 we hoped to create a beer similar to what folks enjoyed nearly five-hundred years ago without ignoring five-hundred years of technological innovation.
Mothership Wit
New Belgium’s first organic beer offering, Mothership Wit elevates the zesty Wit or White beers of Belgium with wheat malt, coriander and orange peel spicing - all of which are organically grown. The Mothership experience begins with a cloudy pale yellow appearance capped by a creamy white head. Next is the alluring, slightly spicy, floral nose. The refreshing taste is the result of a gravitational balance of citrus and sour flavors held in suspension by a bright burst of carbonation.
By mid-2009, New Belgium beers will be available in 26 states across the United States. Fat Tire is the brewery’s flagship brew, with its other year-round and seasonal Belgian beers recognized for their mature flavors, unique history and high quality ingredients.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
Friday, March 6, 2009
New Belgium Brewing Expands Markets and Portfolio in 2009
(FORT COLLINS, CO – March 5, 2009) New Belgium Brewing (www.newbelgium.com), best known for its flagship Fat Tire Amber Ale, is expanding its distribution and portfolio dramatically in 2009. In addition to seven year round beers and four seasonal releases, New Belgium will produce four small batch Lips of Faith beers, four collaborative beers with Elysian brewing in Seattle (collectively known as The Trip series) and four new Loose Lips beers for internal and tasting room consumption only.
The creative flurry comes as the brewery is poised to enter six new markets as well; North Carolina, South Carolina, Georgia, Indiana, South Dakota and Wisconsin all by end of summer. New Belgium is still vetting distributors in potential markets.
“It’s a fairly aggressive program for 2009,” said New Belgium Sales Director Joe Menetre. “We’re reaching the eastern seaboard for the first time, we’ve got a very dynamic portfolio, and we’ve expanded our capacity to meet demand.”
The new beer brands will focus on more esoteric styles and collaborative creativity. The Lips of Faith program launched in February will feature fruit, spiced or wood beers in 22- oz. packages. The brewery has released a Dark Kriek (cherry) beer to date with plans for Biere de Mars and a beer brewed with dandelion leaves slated through spring.
“Lips of Faith will allow us to tap the creative root that is Belgian brewing,” said Assistant Brewmaster Grady Hull. “The collaboration with Elysian is a new source of inspiration and the Loose Lips beers are a complete free-for-all, so the energy is high around all these programs.”
In addition to the Lips of Faith program, New Belgium is collaborating with Elysian of Seattle on The Trip series. The first in the series of four brews to be released throughout 2009 is Trippel IPA – a Belgian twist on a northwest version of India Pale Ale. The two breweries joined forces in 2008 to share facilities, inspire creativity, and reduce environmental impact.
New Belgium will also brew four new beers based solely on a company-wide internal drink-off, known as the Loose Lips program. The contest allows the person who correctly identifies the three beers blended in their glass to brew whatever beer they can imagine. These rare beers can only be sampled in the Liquid Center, New Belgium’s tasting room, and at a few select Fort Collins locations.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
The creative flurry comes as the brewery is poised to enter six new markets as well; North Carolina, South Carolina, Georgia, Indiana, South Dakota and Wisconsin all by end of summer. New Belgium is still vetting distributors in potential markets.
“It’s a fairly aggressive program for 2009,” said New Belgium Sales Director Joe Menetre. “We’re reaching the eastern seaboard for the first time, we’ve got a very dynamic portfolio, and we’ve expanded our capacity to meet demand.”
The new beer brands will focus on more esoteric styles and collaborative creativity. The Lips of Faith program launched in February will feature fruit, spiced or wood beers in 22- oz. packages. The brewery has released a Dark Kriek (cherry) beer to date with plans for Biere de Mars and a beer brewed with dandelion leaves slated through spring.
“Lips of Faith will allow us to tap the creative root that is Belgian brewing,” said Assistant Brewmaster Grady Hull. “The collaboration with Elysian is a new source of inspiration and the Loose Lips beers are a complete free-for-all, so the energy is high around all these programs.”
In addition to the Lips of Faith program, New Belgium is collaborating with Elysian of Seattle on The Trip series. The first in the series of four brews to be released throughout 2009 is Trippel IPA – a Belgian twist on a northwest version of India Pale Ale. The two breweries joined forces in 2008 to share facilities, inspire creativity, and reduce environmental impact.
New Belgium will also brew four new beers based solely on a company-wide internal drink-off, known as the Loose Lips program. The contest allows the person who correctly identifies the three beers blended in their glass to brew whatever beer they can imagine. These rare beers can only be sampled in the Liquid Center, New Belgium’s tasting room, and at a few select Fort Collins locations.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
Tuesday, March 3, 2009
Chicken-Chasing, Snow-Sleuthing, Good-Time Fun-draising Grab a Costume and Join New Belgium for its Taos Scavenger Hunt
The Third Annual Event Raises Money for the Field Institute of Taos
Ft. Collins, CO – March 2, 2008 – New Belgium Brewing, maker of Fat Tire Amber Ale, is encouraging people to bare their alter ego, don a downhill costume and hit the slopes. It’s all part of the Taos Scavenger Hunt, an event created by New Belgium at Taos Ski Valley in New Mexico. The scavenger hunt, to be held on Monday, March 16, promises to be a day of fundraising, snow-sleuthing and sustainable schooling. Proceeds from the Taos Scavenger Hunt will be donated to the Field Institute of Taos, an organization that creates outdoor education programs to encourage an active, healthy lifestyle for kids and adults alike.
“Our goal is to bring something quirky and whimsical to the mountain and to give folks more of an insight into what we’re all about, while raising money and awareness for local non-profits,” said Mike Keller, New Belgium Brewing’s National Festivarian. “During the summer months we have Tour de Fat, our sustainable cycling circus, but we created the mountain scavenger hunt series to keep that fun going throughout the winter.”
Registration starts at 9:00 a.m, with the scavenger hunt running from 10 a.m. to 3 p.m. During the scavenger hunts, participants will search for both stationary and moving clues. The clues revolve around New Belgium Brewing, Taos Ski Valley, sustainability and the partnering non-profit. There is a good chance that, during the quest, participants will come across some odd sights, including Bigfoot, prom dresses, wild wigs and even a chicken to chase around!
“It’s an unpredictable, witty and informative day of riddle decoding, team bonding and entertainment,” continued Keller. “Just watch out for a stray wig or two on the slopes and if you do happen to get the hard-boiled egg from the chicken, don’t break it!”
Teams with the most points at the end of skiing and searching will receive prizes at the after party, held from 3 p.m. to 5 p.m. The after party will also include giveaways from New Belgium and Taos Ski Valley. Each participant will receive a New Belgium pint glass, made specifically for the event. The cost to enter is just $10, with all the proceeds going to the Field Institute of Taos.
“The New Belgium Scavenger Hunt is a blast!” said Alejandro Blake, Events Director at Taos Ski Valley. “It is one of the events we look forward to hosting annually. This will be the third year Taos hosts this event. It brings great energy to the resort. Our guests love it.”
The Taos Scavenger Hunt is the first in a three-hunt series. The other scavenger hunts will take place at Telluride Ski Resort on March 21 and Loveland Ski Area on April 4.
For more information, check out http://www.newbelgium.com/hunt.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit, and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
Ft. Collins, CO – March 2, 2008 – New Belgium Brewing, maker of Fat Tire Amber Ale, is encouraging people to bare their alter ego, don a downhill costume and hit the slopes. It’s all part of the Taos Scavenger Hunt, an event created by New Belgium at Taos Ski Valley in New Mexico. The scavenger hunt, to be held on Monday, March 16, promises to be a day of fundraising, snow-sleuthing and sustainable schooling. Proceeds from the Taos Scavenger Hunt will be donated to the Field Institute of Taos, an organization that creates outdoor education programs to encourage an active, healthy lifestyle for kids and adults alike.
“Our goal is to bring something quirky and whimsical to the mountain and to give folks more of an insight into what we’re all about, while raising money and awareness for local non-profits,” said Mike Keller, New Belgium Brewing’s National Festivarian. “During the summer months we have Tour de Fat, our sustainable cycling circus, but we created the mountain scavenger hunt series to keep that fun going throughout the winter.”
Registration starts at 9:00 a.m, with the scavenger hunt running from 10 a.m. to 3 p.m. During the scavenger hunts, participants will search for both stationary and moving clues. The clues revolve around New Belgium Brewing, Taos Ski Valley, sustainability and the partnering non-profit. There is a good chance that, during the quest, participants will come across some odd sights, including Bigfoot, prom dresses, wild wigs and even a chicken to chase around!
“It’s an unpredictable, witty and informative day of riddle decoding, team bonding and entertainment,” continued Keller. “Just watch out for a stray wig or two on the slopes and if you do happen to get the hard-boiled egg from the chicken, don’t break it!”
Teams with the most points at the end of skiing and searching will receive prizes at the after party, held from 3 p.m. to 5 p.m. The after party will also include giveaways from New Belgium and Taos Ski Valley. Each participant will receive a New Belgium pint glass, made specifically for the event. The cost to enter is just $10, with all the proceeds going to the Field Institute of Taos.
“The New Belgium Scavenger Hunt is a blast!” said Alejandro Blake, Events Director at Taos Ski Valley. “It is one of the events we look forward to hosting annually. This will be the third year Taos hosts this event. It brings great energy to the resort. Our guests love it.”
The Taos Scavenger Hunt is the first in a three-hunt series. The other scavenger hunts will take place at Telluride Ski Resort on March 21 and Loveland Ski Area on April 4.
For more information, check out http://www.newbelgium.com/hunt.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit, and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
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