Even in the down economy, wine is doing fine
It is no secret that the economy has had some sort of affect on almost every industry in the country. However, when it comes to the wine industry, the change in sales may not be all that bad.
Sam’s Wines and Spirits has seen notable changes in their wine sales. According to Jeff Mikulich, one of Sam’s sales associates, “People who would normally buy a $40 bottle of wine are starting to buy $20 bottles and people who used to buy $20 bottles of wine are starting to buy $10 bottles.” Even with these changes in price points, the volume of bottles sold have managed to remain relatively similar to pre-recession numbers.
The most notable change is that wine lovers are discovering different brands of wine at lower price points that are the same quality of some of the more expensive wines that they were buying before.
About Sam’s Wines and Spirits: Founded in 1946, Sam’s Wines and Spirits has grown to be the nation’s leading independent wine and spirits retailer. The company’s success is due to its focus on customer service, selection, price, and knowledgeable staff. The company has been honored by both Wine Enthusiast and Wine Spectator magazines as Retailer of the Year and has also earned Forbes' Best of the Web award. Sam’s Wines and Spirits has four Chicago-area locations in Lincoln Park, Downers Grove, Highland Park, and the South Loop. Sam’s Wines and Spirits, Wine Director, Efrain Madrigal, has exceptional knowledge of wine and spirits and is bilingual in both Spanish and English. To learn more about what Sam’s Wines and Spirits has to offer visit www.samswine.com.
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