KANSAS CITY, Mo., March 5, 2009 – Boulevard Brewing Company today announced the debut of a 16-ounce aluminum bottle for Unfiltered Wheat Beer, the brewery’s most popular offering. The package is expected to enhance distribution opportunities in locations where glass is prohibited, such as golf courses, pools, concert venues, and some outdoor events. The new metal bottles will hit the market beginning April 1.The company’s choice of the container represents a departure from an exclusive reliance on the traditional glass bottle. “The environmental advantages of aluminum were an important consideration,” explained John McDonald, Boulevard founder and president, “but we added this package primarily to give consumers access to our beer in places that won’t allow glass and don’t have draught capabilities.” McDonald, an art school graduate, also cited design opportunities as a factor in the decision. “While great-tasting beer remains our top priority, we’ve always put a lot of effort and energy into producing beautiful packaging. The aluminum bottle presented our in-house creative team with an exciting new canvas, and I think they’ve done a fantastic job.”
Boulevard’s new state-of-the-art bottling line – installed in late 2008 at a cost of nearly $6 million – is being used to package both its traditional glass bottles and the new metal containers. Current plans call for limiting use of the aluminum bottle to its flagship Unfiltered Wheat Beer, which will continue to be offered in 6-, 12-, and 20-packs of 12-ounce glass bottles.
About Boulevard Brewing Company
Boulevard Brewing Company has grown to be the largest specialty brewer in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. Boulevard’s portfolio of six year-round and five seasonal beers are available in a 17-state region stretching from Utah to Alabama, and from North Dakota to Texas.
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