A Longtime Favorite Becomes the Second New Belgium Brew to Don Aluminum
Fort Collins, CO – April 15, 2009 – New Belgium Brewing today announced that it will be packaging and distributing Sunshine Wheat in aluminum cans in Colorado only this spring. New Belgium, known for its commitment to quality and sustainability, will begin distributing a short run of cans in April. New Belgium installed its first canning line in 2008 and began rolling out Fat Tire in cans last summer.
A filtered wheat beer, Sunshine Wheat swirls in the mouth with ripples of coriander and orange peel tartness, settling into a sea of honey and apple tones. A recent web poll on www.newbelgium.com indicated that Sunshine Wheat was in the top three favorites for the next canned New Belgium beer.
“People have been asking for a more portable Sunshine Wheat for a while, so we’re excited to make this our second canned offering,” said Bryan Simpson, spokesperson for New Belgium. “Cans have many intrinsic benefits that New Belgium values; they are easily recyclable, transport lighter than glass and can be easily packed in and out when camping or enjoying the Great Outdoors.”
The cans, which are 100% recyclable, will feature Sunshine Wheat’s original watercolor artwork with color twist to reflect a summery green and yellow.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Amber Ale and other Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
No comments:
Post a Comment