CAMRA launches new ‘Cider’ book

‘Sweet cyder is a great thing, a great thing to me’ (Thomas Hardy)

Issued: Wednesday April 15th

CAMRA, the Campaign for Real Ale, has released a new book unearthing the secrets of one of Britain’s most legendary craft industries- the production of cider and perry.

‘Cider’ is a lovingly-crafted exploration into the world of apples and pears, celebrating some of the industry’s pioneering characters and events, whilst travelling the length and breadth of cider country to form one of the most comprehensive cider and perry publications to date.

‘Cider’ is written, compiled and visualised thanks to a collaboration of leading experts on the subject, bringing together freelance journalists, producers and even self-confessed enthusiasts from the CAMRA membership! Due to this panel of knowledge, no stone is left unturned for the reader, with information on where to find cider retailers at home or abroad, how to match cider with food, and, as a light-hearted aside, how to produce your own cider or perry!

Andrea Briers, Chair of the CAMRA National Cider and Perry Committee, said:
‘This book is a lavishly illustrated, true insight into the world of cider and perry making, and one that captures some of the characteristics making this industry so treasured. The cider and perry world is simply brimming with diverse customs and history, and to a majority of people this element of Britishness remains undiscovered.’

In homage to the work of European producers, ‘Cider’ also devotes attention to Spanish, French, Austrian and German producers that have influenced the industry. As the book notes, ‘the temperature climate of Europe’s Cider Belt gives rise to a landscape and a culture that’s all pastures and orchards.’

Domestically, cider is currently undergoing a revival in the noughties, and ‘Cider’ lovingly reports that, ‘In the past five years, the number of producers has blossomed and more real cider and perry is now being produced than 15 years ago. Most of these cidermakers are hobby producers, though several are reaching the tipping point where they are able to pack their day jobs in and produce full time.’

Briers continues:
‘CAMRA’s National Cider and Perry Month in October has been a catalyst for change over the last few years and has really helped raise the reputation and renown of craft producers. The aim of this ‘Cider’ book is to make more consumers aware of one of Britain’s oldest drinks, and to champion the delights of fresh, well-crafted produce coming from some of the nation’s most innovative artisans.’

‘Cider’ is published on Wednesday April 15th, and is available from all good retailers, as well as from the CAMRA shop (www.camra.org.uk/shop), priced £12.99 for CAMRA members, and £14.99 for non-members.