Wednesday, April 8, 2009

National Mild Month

CAMRA, the Campaign for Real Ale, and Britain’s pubs and brewers, will once again be championing the Mild beer style with a variety of events throughout May to promote this traditional drink.

Mild beers tend to be of a low alcohol by volume, and are usually dark in colour, due to the use of well-roasted malts or barley, and are conventionally less hopped than bitters. Past CAMRA Champion Milds include Beckstones Black Dog Freddy, Hobson's Mild and Oscar Wilde Mild by Mighty Oak.

CAMRA is encouraging all its local branches to get behind the campaign and send out a dominant message as to the importance of the Mild. Past events such as 'Mild Trails' and tasting sessions have been highly successful, and with local brewers signing up to show their support, Mild Month 2009 could prove a pivotal year for this wonderful beer style.

Ruth Tyrrell, CAMRA National Beer Styles Coordinator, said:
‘Milds are at the heart of British brewing heritage, and we are urging all licensees to support the initiative by stocking a mild throughout the month of May, or even organising events such as ‘try before you buys’ and ‘meet the brewer’ sessions. One of the main aims of Mild Month is to show licensees that serving a range of beer styles offers diversity to the consumer, and could prove beneficial to their trade, which is important at the moment when so many pubs are closing.’

National Mild Day will be celebrated on Saturday May 9th and more details of this date will be released on the CAMRA website nearer the time- www.camra.org.uk

1 comment:

Paul Garrard said...

Some of us would like to make March Mild Month:

http://www.realalenet.co.uk/campaigns/makemarchmildmonth.html