Firemans Brew

Extinguish your thirst with Fireman’s Brew, a premium micro-brew created by two Los Angeles based Firefighters. Conceived while battling a brushfire high above the Glendale Mountains, Fireman’s Brew grew out of their vision to create a line of premium handcrafted ales that would quench their thirsts after an exhausting day on the fire lines. Originally created by firefighters for firefighters, Fireman’s Brew is now available at on and off-premise throughout Southern California.

Fireman’s Brew offers a diverse menu of flavors, aromas and textures that combine the finest of all-natural ingredients and artesian spring water to deliver a bold, full-flavored, traditional taste of a handcrafted micro-brew.

Fireman’s Brew is offered in three distinct varieties:

* Fireman’s Brew Blonde: This smooth, golden beer is made with real Saaz hops to create a truly fine Pilsner style lager – with a crisp and refreshing taste. (5.0% Alc./Vol.)
* Fireman’s Brew Redhead: A smooth, rich, amber ale combining five different styles of malt and several different Yakima Valley hops to deliver a flavorful red ale with a rich caramel flavor. (5.5% Alc./Vol.)
* Fireman’s Brew Brewnette: This smooth, traditionally-styled, rich dark southern German dobblebock is made with Perle and Hallertau hops and a combination of eight varieties of malt – to create a strong yet easy to drink beer. (10.8% Alc./Vol.)

Founder and creator Rob Nowaczyk is an active duty Los Angeles County Firefighter (Station #7 West Hollywood) and true hometown American hero. Throughout his eighteen years of civil service as both a firefighter and paramedic, Rob has responded to the call to help aid and rescue thousands of lives from tragedy. Rob is also the winner of the 2009 Dodge Ram Challenge – a nationally televised competition that pitted teams of working class heroes against each other through a series of extreme stunts and physical challenges.

In addition, the company is committed to giving back to the heroic cause upon which it’s founded. To that end, Fireman’s Brew donates a percentage of proceeds from every product sold to the National Fallen Firefighters Foundation – a foundation dedicated to serving the families of fallen firefighters nationwide. Fireman’s Brew is the only beer recognized by the Fallen Firefighters Foundation.

Fireman’s Brew retails for $8.99 / 6-pack of bottles. Brewed locally in Inyokern, CA.
www.firemansbrew.com

Craft Brewers Ask Public to Sign Declaration of Beer Independence

While Celebrating American Craft Beer Week (May 11-17)
Hundreds of Small and Independent Brewers to Host National Celebration

Boulder, Colorado • March 9, 2009 – America's small and independent craft brewers (see Craft Brewing Statistics) are making special plans for the annual American Craft Beer Week (May 11-17), a national celebration highlighting the culture and contributions of craft beer. These brewers want the week to inspire beer enthusiasts to declare their independence by supporting breweries that produce fewer than 2 million barrels of beer a year and are independently owned. In the works are special brewery tours, beer and food pairing events, special release craft beers and festivals all across the U.S. A Declaration of Beer Independence is available on the program web site and the American Craft Beer Week fan page on Facebook, which participating breweries are encouraging beer enthusiasts to sign. Local breweries and restaurants will also post a copy of the Declaration of Beer Independence so that patrons can show their support.

"The U.S. has become known as the best beer nation in the world. This reputation is in thanks to the innovation and passion of America's craft brewers who have taken beer styles to the next level. During American Craft Beer Week our goal is to get 10,000 Facebook users to become supporters of the American Craft Beer Week fan page, and thus declare their beer independence," stated Julia Herz, a spokesperson for the Brewers Association.

Small and independent craft brewers provide nearly 100,000 jobs, and in 2008 the total taxable barrels of beer produced by craft brewers was 8,596,971. Additionally, many craft brewers go to incredible lengths and great costs to lessen their impact on their surrounding environment and community. Representing 4.0 percent by volume and 6.3 percent in dollars of the overall beer market, consumer interest in the craft sector continues to grow, but not without challenges. According to the Brewers Association, the cost of operating a small brewery has increased over 39% November 2007 to November 2008.

Today's craft brewers face many challenges including the following:

• Access to ingredients and raw materials


• Increased pricing for materials and supplies


• Access to market (competition for shelf space at the retail level)

In 2006, the inaugural American Craft Beer Week was recognized by the U.S. Congress with House Resolution 753 (PDF file). Since then, the week has continued to attract interest and support from beer enthusiasts and media with more than 180 breweries formally participating in 2008.

Drink Me Magazine Launches in San Francisco

Watch Drink Me magazine’s launch video at www.drinkmemag.com/invite.

San Francisco, Calif., (March 11, 2009) – Drink Me magazine, the only lifestyle and entertainment publication about drinking and bar culture created for enthusiasts, today announced the launch of its inaugural video at www.drinkmemag.com/invite. The one-of-a-kind video sets the tone for the magazine’s launch party later this month while setting the bar for what visitors can expect from Drink Me Magazine’s online element in successive months.

“We’re excited to debut a concept that has been in the works for a long time—the creation of drinkmemag.com, a venue that allows for a community of alcohol enthusiasts to celebrate in the cultural and educational aspects of drinking and bar culture,” says Daniel Yaffe, publisher of Drink Me Magazine. “We’re looking forward to interacting with everyone online and what better way to launch than with a video that captures the spirit of Drink Me.”

The new Drink Me website creates a community of artists and writers from around the globe to share their unique and diverse social and epicurean alcohol traditions. In addition to its global social networking element, the site is a hub for posting alcohol-related events, entertainment, and cultural education.

The official Drink Me magazine launch party will take place on March 31, 2009 from 6 – 10 p.m. at 15 Romolo, 15 Romolo Place, San Francisco. Visit www.drinkmemag.com/invite to view the special video invitation to the event. For more information please email info@drinkmemag.com.

ABOUT DRINK ME MAGAZINE
Drink Me is the only lifestyle and entertainment publication about drinking and bar culture created for enthusiasts. Drink Me is creating a community to share the diverse social and epicurean traditions of alcohol. We go beyond recipes to bring substance back to beer, wine and spirits. Drink Me explores and celebrates alcohol, and the drinking-wells they're enjoyed in.

GRAND TETON BREWING COMPANY INTRODUCES A SEASONAL PROGRAM.

Lost Continent Double IPA will be the first release of Grand Teton Brewing’s bi-annual seasonal beers.

VICTOR, ID -- Grand Teton Brewing Company, known throughout the West for their exceptional microbrews, will begin shipping Lost Continent Double IPA mid-April as the first of their two seasonal beers. Lost Continent will be available from May through the end of September. From October 1st through the end of March, Grand Teton Brewing will be offering Black Cauldron Imperial Stout. Both brews will be available in uniquely designed 4-packs (12oz bottles) and in ½-Bbl kegs.

Lost Continent Double IPA has an astonishing three pounds of hops per barrel in the kettle and another pound per barrel of “dry-hops” added after fermentation, bringing this beer to 90+ IBUs. Starting with an original gravity of 22˚ Plato (1.088 SG), this is a full-bodied beer weighing in at 8.0% ABV. The hops provide citrusy, resinous spiciness, making this beer a great match for any bold food. Try it with prime rib, Cajun blackened pork or chicken, Thai, Indian or Vietnamese cuisine.

Grand Teton Brewing updated the name and image of their Double IPA to reflect the history of IPAs. The image on the bottle and 4-pack depicts an old nautical map, compass rose and fictitious “Lost Continent”. (Feel free to browse the map of the Lost Continent on the website www.grandtetonbrewing.com .) The bottle’s label is adorned with metallic gold trim and its top is wrapped with gold foil.

India Pale Ales were originally brewed to quench the thirst of the British who occupied India in the 1700s. The higher gravity, heavily hopped ales could survive the long, arduous voyage (across the equator twice) through tropical waters where lighter, sweeter ales would spoil and sour. These IPAs soon became the choice beer for adventurers who had the curiosity to see what was over the horizon. As explorers raced to discover uncharted corners of the globe, many considered it necessary to bring IPAs with them.

We encourage you to keep exploring and looking for your own Lost Continent. As you venture out into the unknown, make sure to pack a beer that will survive the journey.

Both the Lost Continent and Black Cauldron beers were born from the renowned Cellar Reserve Program. Over the last 6 years, these have been the most popular of the Cellar Reserves, with numerous requests from bars, retail stores and fans. Both beers are high gravity and bottle and keg-conditioned. Conditioning creates a smooth, creamy head, fine layer of yeast at the bottom and exceptionally long shelf life. For simplicity of shelf placing and register sales, both 4-packs will have the same UPC.

Be on the lookout for Black Cauldron Imperial Stout coming this October. For information on either brew or the seasonal program, call the brewery at 1-888-899-1656 or contact your local Grand Teton Brewing distributor.

Grand Teton Brewing Company was founded in 1988 as the first modern “micro” brewery in the state of Wyoming. Today, founder Charlie Otto and his company are in the top 100 craft breweries in North America. Premium microbrews include the 2X gold-medal-winning Bitch Creek ESB, Sweetgrass IPA, Workhorse Wheat and the favorites of the Yellowstone and Grand Teton National Parks, Old Faithful Ale (pale golden), Au Naturale (organic blonde ale) and Teton Ale (amber). From their production facility in Victor, Idaho, Grand Teton Brewing Company beers are hand-crafted from only the finest ingredients, including locally-grown grains and pure Teton mountain spring water. GTBC is a green company utilizing bio-diesel and feeding local farmer’s cattle with spent grain from the brew kettle. Discriminating beer drinkers can find their favorite GTBC brews on tap and in bottles throughout Idaho, Wyoming, Montana, Utah, California, Colorado, Oregon, Washington, Wisconsin, Arizona, Kansas, New York and Missouri.

Leap Into Spring with Mohegan Sun's Seasonal Ale Peeping Frog

UNCASVILLE, CT (February 27, 2009) -Mohegan Sun is excited to announce that its spring ale, Peeping Frog will be on tap throughout the property starting March 6th.

Named after the Moon of the Peeping Frogs, this English-style ale has a unique hops flavor and aroma that comes from the Fuggle hop. The gold and sparkling amber malts attribute to the ale's light amber color, medium body and fresh finish. Peeping Frog is one of four seasonal ales brewed by Mohegan Sun.

"Peeping Frog has been a mainstay in The Brew Pub at Mohegan Sun for a little over a decade," said Joel Johnson, Brew Pub Manager at Mohegan Sun. "This light English-style malt has a crisp and refreshing finish that complements the spring season."

Mohegan Sun's Peeping Frog ale will be served at: The Brew Pub at Mohegan Sun, Hall of The Lost Tribes, The Cove Bar, The Longhouse, Pompeii & Caesar, Bamboo Forest, Seasons Buffet, The Lodge, Wolf Den Bar & Showroom, Leffingwells Martini Bar, Birches Bar & Grill, Taughannick Falls Bar and the East Wind Bar located in Casino of the Wind. Additionally, Mohegan Sun's Sachem Ale and Mohegan Lager are on-tap 365 days a year and seasonal brew, Thunder Moon Lager, will be introduced in early June.

Mohegan Sun, owned by the Mohegan Tribe, is one of the largest, most distinctive and spectacular entertainment, gaming, shopping and meeting destinations in the United States. Situated on 240 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com.

A Life on the Hop Memoirs from a Career in Beer, by Roger Protz

Issued: Monday March 9th 2009

It’s the longest pub crawl in history. Leading beer writer Roger Protz has been trawling the world for more than 30 years in search of perfect pints and pubs and has now written of his adventures in a book that will appeal to all who enjoy a glass of good beer.

Roger’s journey started outside a pub in east London, nursing a ginger beer while his father and uncle enjoyed pints inside. The young Mr Protz observed:

‘As customers arrived and left, I would glimpse through the briefly open doors the secret, all-male world of the pub. These were utilitarian times. There were few creature comforts. The customers stood and drank. The floor was composed of bare boards and the air was wreathed in cigarette smoke. But I could hear laughter and conversation. It was a world I wanted to join.’

Roger was first able to enter “licensed premises” when he worked in the astonishingly boozy world of national newspapers in Fleet Street where so much alcohol was consumed by “scribes” and “inkies” that it was a miracle the papers ever appeared.

In the mid-1970s, Roger turned his beer-drinking hobby into a career when he went to work for the Campaign for Real Ale. Roger recalls the job interview with his ex-Evening Standard colleague and later CAMRA co-founder, Michael Hardman:

‘I applied for the post of assistant editor of publications with the campaign and went to its head office in St Albans for an interview with Hardman. It was a brief meeting. ‘I was on the Standard, you were on the Standard, so you’ll do,’ he said. ‘So you’ll do’- three fateful words that launched me on a new career as a full-time beer writer.’

Roger’s beer-related travels have taken him to the United States, where craft brewers have brought back choice and diversity to a country ravaged by Prohibition. He recalls his first visit to Czechoslovakia in the 1980s, where getting information from the communist authorities was difficult: at one brewery in Prague he was chased away by a guard with a machine gun and a snarling dog. To Germany, and on one of many visits to the world-famous Oktoberfest, Roger was horrified to find himself sitting on Hitler’s favourite bench in the Hofbrauhaus beer hall.

Belgium is also high on his radar and he details such amazing styles as sour red beer, lambic beer made by spontaneous fermentation, using wild yeasts in the atmosphere, the struggle to save the great ales brewed by Trappist monks, and the successful campaign to rescue Hoegaarden from the tender mercies of the world’s biggest brewer, InBev, whose name means something extremely rude in Brussels slang.

A Life on the Hop is an amusing romp around the beer world and is devoid of beery jargon. It will be enjoyed not only by beer lovers but also by those who enjoy travel writing.

‘A Life on the Hop, Memoirs from a Career in Beer’, is released Monday March 9th, and is available from all good retailers, and from the CAMRA website- www.camra.org.uk

The book is priced at £10.99 for CAMRA members and £12.99 for non-members

Tasting Tour: Beers of the British Isle

The International Culinary Center is offering Tasting Tour: Beers of the British Isle on March 12, 2009, Thursday, 6:00pm-8:00pm, $175
www.internationalculinarycenter.com/rec
2 hours of tasting and instruction

There are few things more iconically British than a pint of suds. This course raises a glass to six kinds of traditional brews from across England, Scotland, and Ireland. By tasting the finest labels of each variety, you will learn the history and characteristics of these classic forms, developing a palate for their complexities and a nose for their influences on modern brewing, just in time for the ultimate celebration of all things hops and barley, Saint Patrick's Day!

In celebration of St. Patrick's Day....

Artisanal Fromagerie & Bistro and Picholine NYC have a great new dish and Artisanal's Brew Tuesday.

The Stuffed Cabbage with Corned Beef Rillette with Horseradish Mustard Foam will be served on St. Patrick's Day at both restaurants.

In keeping with the spirit of St. Patrick's Day, go to Artisanal for Brew Tuesday. Our craft beers (regularly $7 to $13) will be half price on Tuesday night. Chef Brennan has added Choucroute Garni and Flambée, two classic Alsatian dishes that pair nicely with beer, to the menu on Tuesdays. And to enjoy any night: new Beer Cocktails ($12 to $14) such as East Side Story (Hofbrau Hefe-Weisen, Ten Cane Rum, Fresh Lime Juice and Muddled Mint) and Cabo San Lager (Radeberger Lager, Chinaco Blanco Tequila and Fresh Lime Juice).www.artisanalbistro.com. 212-725-8585. 32nd Between Park and Madison.