Showing posts with label beer magazine. Show all posts
Showing posts with label beer magazine. Show all posts

Friday, September 4, 2009

BC Wins Red Bull Soapbox Race

WINNER!
The Beer Connoisseur™
Wins One For Beer

The Beer Connoisseur Race Team competed in its first event this past Saturday and managed to take home the first place trophy! This is a huge win for beer.

It was the first time the Red Bull Soapbox Race was held in Atlanta, and the turnout was tremendous.

Before a crowd of nearly 50,000, the BC team kicked things off with a walk through the brewing process. The team members, decked out in traditional lederhosen and feathered caps, each carried one of beer’s four main ingredients: water, barley, hops and yeast.

Dancing to the lilting sounds of yodeling, the team ended its 30-second skit by pouring the ingredients into the copper mash tun-themed racecar and sending it down the starting ramp with a push. The rest, as they say, is history.

BC scored the highest in overall creativity and was the second fastest down the course, beaten by only six-tenths of a second by a team called the Barby Doll Bandits.

It couldn't have been a more beautiful day for this fun event. Thirty-nine teams participated in all, their cars careening down the track and whipping the crowd into a frenzy. Win or lose, the race was well worth the hard work that each team dedicated to making it a success.

Check out our race footage on YouTube here:
http://www.youtube.com/user/ BeerConnoisseurMag#play/all/ uploads-all/0/kd...

And visit our Facebook page
http://www.facebook.com/ beerconnoisseur

for more coverage of the event.

Friday, March 13, 2009

Drink Me Magazine Launches in San Francisco

Watch Drink Me magazine’s launch video at www.drinkmemag.com/invite.

San Francisco, Calif., (March 11, 2009) – Drink Me magazine, the only lifestyle and entertainment publication about drinking and bar culture created for enthusiasts, today announced the launch of its inaugural video at www.drinkmemag.com/invite. The one-of-a-kind video sets the tone for the magazine’s launch party later this month while setting the bar for what visitors can expect from Drink Me Magazine’s online element in successive months.

“We’re excited to debut a concept that has been in the works for a long time—the creation of drinkmemag.com, a venue that allows for a community of alcohol enthusiasts to celebrate in the cultural and educational aspects of drinking and bar culture,” says Daniel Yaffe, publisher of Drink Me Magazine. “We’re looking forward to interacting with everyone online and what better way to launch than with a video that captures the spirit of Drink Me.”

The new Drink Me website creates a community of artists and writers from around the globe to share their unique and diverse social and epicurean alcohol traditions. In addition to its global social networking element, the site is a hub for posting alcohol-related events, entertainment, and cultural education.

The official Drink Me magazine launch party will take place on March 31, 2009 from 6 – 10 p.m. at 15 Romolo, 15 Romolo Place, San Francisco. Visit www.drinkmemag.com/invite to view the special video invitation to the event. For more information please email info@drinkmemag.com.

ABOUT DRINK ME MAGAZINE
Drink Me is the only lifestyle and entertainment publication about drinking and bar culture created for enthusiasts. Drink Me is creating a community to share the diverse social and epicurean traditions of alcohol. We go beyond recipes to bring substance back to beer, wine and spirits. Drink Me explores and celebrates alcohol, and the drinking-wells they're enjoyed in.