Oskar Blues Brewery’s Cans Bring Gargantuan Flavor with Miniscule Environmental Impact
LONGMONT, Colo. (April 20, 2010) - What beverage-packaging material is endlessly, quickly and 100 percent recyclable, doesn’t break down, and holds one of America’s top craft beers? Here’s a hint: It ain’t glass.
As they celebrate Earth Day this April 22, Oskar Blues Brewery is two-stepping up its earth-lovin’ efforts with its celebrated aluminum can at the center of it all.
For Oskar Blues Brewery, aluminum cans have always been the perfect place for its big, mind blowing award-winning craft beers. Cans are portable and unbreakable, and they keep beer fresh by protecting it from light and oxygen. And unlike cans of old, the modern aluminum does not transfer the taste of the metal to the beer. Eww.
Cans are also earth-friendly. Every part of the can is recyclable, with less energy than it takes to recycle glass. It can be recycled and back on the shelf again in about a month. As a bonus, aluminum cans are much lighter than glass, so they consume less fuel to ship.
Its legendary cans are only one of the earth-friendly efforts at Oskar Blues. The company is also working on a zero-waste project with Eco-Cycle Inc. In January and February alone, Oskar Blues saved over 17,000 gallons of water and 13,000 kilowatt hours of energy. They’ve prevented over 150 pounds of pollutants from entering the atmosphere, and saved 35 yards of landfill space and 43 trees.
By joining the canned beer apocalypse, people can help prevent the Earth’s apocalypse. Flavor-busting beer in a can is also the environmentally responsible way to go. No wonder it’s what the smart monkeys drink.
Set in the heart of Colorado craft beer country, Oskar Blues Brewery in Lyons began canning its beers in November of 2002 with a hand-canning line in the 60-year-old barn next door to their funky little brewpub. Although it’s now a full-throttle canning operation that is quickly expanding its cult-like following across the nation, Oskar Blues remains true to its original mission of simply blowing minds with what can come out of a can of beer.
For more information about where to purchase Oskar Blues beer visit http://www.oskarblues.com/locations/.
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