Tuesday, April 6, 2010

“HOMETOWN BOYS” LAUNCH HOMETOWN BREW

Hometown Beverages Launches New Hometown Pennsylvania Lager and Hometown Light Specialty Beers

OCEANPORT, NJ (April 6, 2010) – Hometown Beverages today announced the launch of America’s new specialty beer for the masses with the introduction of its Hometown Pennsylvania Lager and Hometown Light beers.

Hometown Beverages’ mission is to create traditional American lagers with flavors that are unique to the palate of beer drinkers in their respective area of the country. Hometown Beverages’ new Hometown Pennsylvania Lager is a classic American lager that has a deep golden color and a smooth, crisp and clean taste with subtle hops and earthy malts. Hometown Pennsylvania Lager contains 5.2 percent alcohol by volume (ABV). New Hometown Light is a classic light American lager that is a clean, refreshing, easy-to-drink beer with personality, taste and only 120 calories per 12 oz. bottle. Hometown Light contains 4.1 percent alcohol by volume (ABV).

“We are excited to announce the launch of Hometown Beverages’ Hometown Pennsylvania Lager and Hometown Light,” said Chris Curylo, co-owner of Hometown Beverages. “We wanted to create a beer that would appeal to the palate of beer lovers from specific regions. After conducting in-depth research with beer drinkers, we created the antithesis to the typical heavy craft brew – a genuine, light beer with a distinct local taste. We are confident that Pennsylvanians will love our new Hometown Pennsylvania Lager as well as our flagship beer, Hometown Light. Both are true session beers.”

Hometown Beverages specialty beers speak to the old-fashioned American tradition of enjoying good times with good friends. Hometown Beverages’ complete suite of specialty beers includes Hometown Light, Hometown Pennsylvania Lager, Hometown New Jersey Lager and Hometown New York Lager.

Hometown Beverages’ new Hometown Pennsylvania Lager and Hometown Light specialty beers are available at distributors throughout Pennsylvania and carry a suggested retail price of $24.00 per case. For more information on Hometown Beverages and its specialty beers, visit www.hometownbeverages.com.

About Hometown Beverages

Hometown Beverages is the brewer of America’s best new specialty session beers including Hometown Light, Hometown Pennsylvania Lager, Hometown New Jersey Lager and Hometown New York Lager. Chris Curylo and Bob Selsky, aka The “Hometown Boys,” are co-owners of Hometown Beverages. The company is headquartered in Oceanport, NJ, with brewing facilities in Wilkes-Barre, PA. For more information on Hometown Beverages and its products, visit www.hometownbeverages.com.

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