Friday, September 4, 2009

BC Wins Red Bull Soapbox Race

WINNER!
The Beer Connoisseur™
Wins One For Beer

The Beer Connoisseur Race Team competed in its first event this past Saturday and managed to take home the first place trophy! This is a huge win for beer.

It was the first time the Red Bull Soapbox Race was held in Atlanta, and the turnout was tremendous.

Before a crowd of nearly 50,000, the BC team kicked things off with a walk through the brewing process. The team members, decked out in traditional lederhosen and feathered caps, each carried one of beer’s four main ingredients: water, barley, hops and yeast.

Dancing to the lilting sounds of yodeling, the team ended its 30-second skit by pouring the ingredients into the copper mash tun-themed racecar and sending it down the starting ramp with a push. The rest, as they say, is history.

BC scored the highest in overall creativity and was the second fastest down the course, beaten by only six-tenths of a second by a team called the Barby Doll Bandits.

It couldn't have been a more beautiful day for this fun event. Thirty-nine teams participated in all, their cars careening down the track and whipping the crowd into a frenzy. Win or lose, the race was well worth the hard work that each team dedicated to making it a success.

Check out our race footage on YouTube here:
http://www.youtube.com/user/ BeerConnoisseurMag#play/all/ uploads-all/0/kd...

And visit our Facebook page
http://www.facebook.com/ beerconnoisseur

for more coverage of the event.

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