VGS INTERNATIONAL INC. LAUNCHES ÍS—PRONOUNCED “ICE”—VODKA

Los Angeles, CA, October 23, 2008--VGS International Inc. (VGS) has announced the US launch of ÍS™ VODKA (pronounced “ice.”) An ultra-premium blend of naturally pure Icelandic water and non-genetically modified European wheat, this super-premium vodka is distilled seven times to ensure an unparalleled taste experience. “As consumers of luxury products become more health-conscious, we are proud to introduce a spirit made with the purest water on earth to the American marketplace,” said Madeline Vinski, CEO of VGS International Inc., the parent company of IS Vodka. Currently available in California and Nevada, IS plans to expand its distribution rapidly through an arrangement with importer/distributor MHW, Ltd.

While many vodkas are made with local spring or worse, municipal water, IS vodka features unique, uncommonly pure “esker” water from Iceland. A cousin of the artesian spring, eskers form when water—in this case, from a glacier—percolates to the surface through layers of clay and gravel, resulting in not only a rare geological formation, but one of the purest water sources on earth. Extraction is managed in an ecologically responsible manner by members of the local Icelandic community.

Master Distiller Peter McKay of the United Kingdom, a graduate of the Wine & Spirit Education Trust and a judge for the International Wine & Spirit Challenge, developed a special distillation formula for ÍS Vodka using pure Icelandic water, the finest non-genetically modified European wheat and a third (secret) ingredient. McKay distills this blend seven times for ultimate purity, unrivalled quality and consistently exceptional taste.

Gracefully tall and sleekly elegant in shape, the ÍS Vodka decanter is as luxurious and evocative as the spirit inside. Stylized icicles adorn the sides of the bottle, a reminder of its contents’ icy origins, while a substantial, handsomely finished nickel-plated cap provides a crown. The focal point on the front of the bottle is a medallion molded in the image of a mythical Icelandic angel—the “living logo” of the ÍS Vodka brand. The angel hoists a sphere emblazoned with a “7,” the number of times ÍS VODKA is distilled. The brand name is enameled on the bottle is pure silver foil, a metaphoric reflection of flickering Arctic sunlight on an Icelandic glacier.

Though comparable in quality and taste to internationally acclaimed vodkas in the ultra-premium price category (which can cost $75 or more), ÍS VODKA, retails for $39.95, a standout among its price peers. “We wanted to ensure an ultra-premium quality experience that was accessible to most consumers,” Vinski says.

The Peninsula Beverly Hills, the only AAA Five-Diamond and Mobil Five-Star hotel in Southern California for fifteen consecutive years, purchased the very first case of ÍS VODKA shortly after the first container hit US shores in September. “We’re impressed both by the smooth finish and the hint of fire in ÍS VODKA,” said the Peninsula’s Food and Beverage Director Christian Boyens. The brand has expanded its Southern California distribution to include the Ritz-Carlton Marina Del Rey, Morton’s Beverly Hills, BondSt Beverly Hills, Ago, and many others. “We’re confident customers and consumer nationwide will embrace IS VODKA’s combination of quality, taste and value,” Vinski concludes.

About Viking Glacier Spirits (VGS) International, Inc.

VGS International Inc. is a private holding company established for the purpose of introducing ÍS VODKA to the super-premium segment of the global vodka market. Viking Glacier Spirits (US) is the exclusive importer of this spirit to the United States of America. IS Vodka is an ultra-premium blend of naturally pure Icelandic water and non-genetically modified European wheat, distilled seven times to ensure an unparalleled taste experience. VGS invites all consumers of ultra-premium spirits to “taste vodka for the very first time” by visiting: www.isvodka.com