Golden, Colo. – From cars to movies, the originals really do remain timeless according to a recent Coors Banquet survey conducted by Harris Interactive®. The survey polled adult men and women ages 21 and older nationwide and found that the majority of adults preferred classics (75 percent) over the latest trends (25 percent).
Among the list of findings, the following classics beat out their modern day counterparts:
- 93 percent prefer original songs over remixes (7 percent)
- 75 percent prefer open air stadiums over sports domes (25 percent)
- 95 percent prefer hanging out with friends over video chatting with friends (5 percent)
- 87 percent prefer basic blue jeans over designer label pants (13 percent}
- 96 percent prefer original movies over remakes (4 percent)
“For the past 135 years, Coors Banquet has been known as an icon of the West,” said Lee Dolan, vice president of the Coors Family of Brands, MillerCoors. “As we expanded our footprint nationwide, we refused to compromise our full-flavored taste, born in the Rocky Mountains.”
From one classic to another, Coors Banquet is celebrating 135 years as a beer that has withstood the test of time, keeping close to its original recipe using only Rocky Mountain water, high country barley and the finest ingredients. The timeless beer is still brewed on the same Rocky Mountains in the same brewery as it has been since Adolph Coors first introduced it in 1873.
Coors Banquet has been part of American history through the years from the early days of prohibition to creating the first all-aluminum recyclable can. As legends go, area miners would throw parties during the 1800s called “banquets” stocked with requisite Coors. The Banquet Beer became a part of the Coors name as homage to the lively gatherings and western legacy. Coors Banquet has also been a favorite among former presidents to Hollywood actors.
To find out more about Coors Banquet’s history, please visit www.Coors.com.
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