TALES OF THE COCKTAIL ANNOUNCES THE OFFICIAL COCKTAIL OF THE 2009 EVENT

WHAT:

Tales of the Cocktail, the annual culinary and cocktail festival, announces the winning bartender and recipe of their annual Cocktail Competition to determine the “official cocktail” of the event.

Tales of the Cocktail in partnership with Culinary Concierge Magazine and CocktailTimes.com invited bartenders to submit a winning recipe for the Official Cocktail Competition of the 7th Annual Tales of the Cocktail.

For our seventh anniversary, we stirred things up with our annual cocktail competition and asked bartenders to create a julep that we can use as our official cocktail at this year’s event.

Originally, the term julep would have been used to refer to a medicinal potion, but in the American South it was used to refer to a heavily iced beverage of some type of spirit, sugar and mint.

Today, a “mint julep” is usually thought of as that classic drink of the Kentucky Derby, served in its quintessential silver cup. In truth however, a julep can take a variety of forms, and we have found a recipe that would help us illustrate this fact.

Bartenders all over the world have been turning back the clock to rediscover forgotten drinks and recipes with flips, bucks and cups, which are appearing on many menus around the world.

The annual Official Cocktail Competition finals took place at in April. Judges throughout the process, included author, David Wondrich, Mixology Research Engineer, Robert Hess, TV Personality Lorin Gaudin, Yuri Kato, Editor of CocktailTimes.com and Chris Hannah of Arnaud’s French 75 Bar.


WHEN: Monday, April 20, 2009
2:00 pm (Start Time)
rsvp@talesofthecocktail.com


WHERE: Cure
4905 Freret Street
New Orleans, LA 70115

About Tales of the Cocktail
Tales of the Cocktail is an internationally acclaimed festival of cocktails, cuisine and culture held annually in New Orleans, Louisiana. The event brings together the best and brightest of the cocktail community—award-winning mixologists, authors, bartenders, chefs and designers—for a five-day celebration of the history and artistry of making drinks. Each year offers a spirited series of dinners, demos, tastings, competitions, seminars, book signings, tours and parties all perfectly paired with some of the best cocktails ever made.

About the New Orleans Culinary and Cultural Preservation Society
The New Orleans Culinary and Cultural Preservation Society is a non-profit organization committed to preserving the unique culture of dining and drinking in New Orleans and the storied bars and restaurants that have contributed to the city’s world-wide culinary acclaim. This organization supports members of the hospitality industry through education and the production of events like Tales of the Cocktail and, most recently, Trails of the Cocktail, a scholarship program for emerging talent in the New Orleans cocktail industry.

Every summer spirits from around the world descend on America’s most soulful city. This summer will be no different as Tales of the Cocktail returns. Join us for a spirited schedule of cocktails, cuisine and culture that will stir even the most idle of souls.

For more information on Tales of the Cocktail, visit www.TalesoftheCocktail.com and register your name to receive email updates, ticket-sales announcements and to view the exciting line-up of events and celebrity presenters for 2009. TICKETS ARE ON SALE NOW.

WHEN HE POURS, HE REIGNS

Las Vegas Bartender Captures U.S. Draught Master Title, Heads to Belgium for Finals

LAS VEGAS (Mar. 4, 2009) – It’s a competition that starts with a “Purification,” includes a “Sacrifice,” “Beheading” and “Judgment; and for Las Vegas bartender Greg Black, it ended with a “Championship.” A bartender since 1997, Black, best mastered the nine-step Belgian beer pouring ritual Tuesday night to win the Stella Artois Draught Master Competition held at Lavo Nightclub.

Black will now represent the U.S. against more than 30 other countries at the World Draught Master Competition in Leuven, Belgium this October.

“Cracking open a can or popping the cap off a bottle is easy, but preparing a beer following the strict standards of the Belgian Pouring Ritual takes a lot more care and attention to detail,” said Black. “At the Draught Master Competition you know every step of the pouring ritual will be highly scrutinized. To be named champion and able to represent the U.S. in Belgium is incredible.”

The Draught Master Competition recognizes the best bartenders for their ability to adhere to the Belgian Pouring Ritual – a nine-step process that includes “purifying” the glassware; “sacrificing” the first beer poured and “beheading” the beer for the perfect head of foam. The timed competition took place in front of a panel of four judges as well as a large audience of consumers and industry experts.

Judges graded the competitors on their ability to pour a perfect glass of Stella Artois and Hoegaarden from draught. Competitors also were judged on how well they opened, poured and served bottles of Stella Artois, Hoegaarden and Leffe Blonde. Judges were looking for the perfect pour as well as a showcase of skills, style and personality.

“The Belgians have mastered the art of the perfect pour, which not only ensures the utmost enjoyment of the beer, but also showcases the pouring process itself,” said competition judge Cian Hickey, vice president of draught, Anheuser-Busch InBev. “The pouring skills on display in Las Vegas Tuesday were near perfection and would make any Belgian beer drinker proud. The strong competition also will prepare the U.S. champion to take on the best from around the globe at the World Draught Master finals.”

Each bartender in the competition was carefully selected by Anheuser-Busch representatives as well as the local wholesaler. The bartenders were chosen based on their ability to pour and present Stella Artois, Hoegaarden and Leffe perfectly using the traditional nine-step Belgian pouring ritual.

In 2008, U.S. champion Anthony Alba finished fourth in the World Draught Master finals. It was the highest finish for an American since 2005 when Jessica Waltz took first.

Stella Artois is a classic Belgian lager, golden in color with exceptional clarity and a spicy hop character. Hoegaarden is the Original Belgian White Beer, featuring a unique, refreshing flavor and spicy nose. Leffe Blonde is an authentic and respected Belgian “Abbey” beer, a category almost exclusive to Belgium. Stella Artois is 5.2 percent ABV; Hoegaarden is 4.9 percent ABV; Leffe Blonde is 6.6 percent ABV. All are brewed in Belgium.

Based in St. Louis, Anheuser­Busch is the leading American brewer, holding a 48.5 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser­Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired Global Companies list in 2009. Anheuser­Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.